Dove Nourishing Oil Repair Consumer Insights

Who buys Dove Nourishing Oil Repair?

A Dove Nourishing Oil Repair consumer is generally very low income, Asian, and adolescent age. Dove Nourishing Oil Repair consumers are more likely to purchase Dove Nourishing Oil Repair during larger pantry stocking trips. Brands such as TRESemme, Suave, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Dove Nourishing Oil Repair Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
17.6%
Total Basket $ (median)
$28.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dove Nourishing Oil Repair Consumer Demographics

demographic
index
Female
104
Male
63
<24
154
25-34
138
35-44
96
45-54
76
55-64
57
65+
31
African American
117
Asian
180
Caucasian
83
Hispanic
168
demographic
index
Has Kids
100
No Kids
99
- $20k
164
$20k-40k
134
$40k-60k
123
$60k-80k
93
$80k-100k
72
$100k-125k
69
$125k +
46
No College
130
College
100
Adv. Degree
62

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Dove Nourishing Oil Repair Basket Affinity & Size

brand
basket affinity
TRESemme 15.4x
Suave 13.9x
Hefty 6.7x
CoverGirl 5.8x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
273

Where is Dove Nourishing Oil Repair Purchased?

channels
index
Beauty
18
Dollar
311
Drug
285
Food
76
Gas & Convenience
3
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
YoCrunch 1.7x
Huggies 1.6x
CoverGirl 1.6x

How Did They Pay?

method
index
Cash
187
Credit
67
Debit
92
Food Stamps
45

When is Dove Nourishing Oil Repair Purchased?

day of week
Sun
15.3%
Mon
12.2%
Tue
11.4%
Wed
13.9%
Thu
12.0%
Fri
15.2%
Sat
19.9%
time of day
Morning
15.1%
Noon
14.2%
Afternoon
31.7%
Evening
27.5%
Late
11.6%

Get More Dove Nourishing Oil Repair Data

Contact us for the latest Dove Nourishing Oil Repair consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dove Nourishing Oil Repair consumers switch to?

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Why do consumers stop buying Dove Nourishing Oil Repair products?

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Which retailers do Dove Nourishing Oil Repair shoppers prefer to shop at?

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What motivates consumers to try Dove Nourishing Oil Repair products?

Research the Dove Nourishing Oil Repair Target Market

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Who actually buys Dove Nourishing Oil Repair? Do these consumers match the intended target market of Dove Nourishing Oil Repair?

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What motivates the target market to purchase Dove Nourishing Oil Repair?

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What other target market should Dove Nourishing Oil Repair look at?

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Which other brands have a similar target market?

About Our Dove Nourishing Oil Repair Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.