Dove Sensitive Skin Consumer Insights

Who buys Dove Sensitive Skin?

A Dove Sensitive Skin consumer is generally very high income, Asian, and senior age. Dove Sensitive Skin consumers are more likely to purchase Dove Sensitive Skin during larger pantry stocking trips. Brands such as Swiffer, Dixie, and Bounty also tend to be purchased in the same trip. See sample consumer insights data below.

Dove Sensitive Skin Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.30
% of Basket $ (median)
12.2%
Total Basket $ (median)
$67.84

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dove Sensitive Skin Consumer Demographics

demographic
index
Female
98
Male
121
<24
91
25-34
94
35-44
104
45-54
103
55-64
90
65+
122
African American
154
Asian
204
Caucasian
82
Hispanic
140
demographic
index
Has Kids
100
No Kids
100
- $20k
83
$20k-40k
87
$40k-60k
92
$60k-80k
96
$80k-100k
89
$100k-125k
124
$125k +
137
No College
92
College
99
Adv. Degree
115

Understand Dove Sensitive Skin Consumer Behavior

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Dove Sensitive Skin Basket Affinity & Size

brand
basket affinity
Swiffer 8.7x
Dixie 7.3x
Bounty 7.2x
TRESemme 7.1x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
268

Where is Dove Sensitive Skin Purchased?

channels
index
Club
407
Dollar
32
Drug
231
Food
51
Gas & Convenience
1
Mass
54
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.4x
Horizon Organic 1.4x
Eggland's Best 1.3x
Archer Farms 1.3x

How Did They Pay?

method
index
Cash
82
Credit
114
Debit
104
Food Stamps
33

When is Dove Sensitive Skin Purchased?

day of week
Sun
17.8%
Mon
12.3%
Tue
11.4%
Wed
11.7%
Thu
11.7%
Fri
15.5%
Sat
19.7%
time of day
Morning
12.6%
Noon
20.7%
Afternoon
37.3%
Evening
26.0%
Late
3.4%

About Our Dove Sensitive Skin Consumer Insights

How do we know who buys Dove Sensitive Skin? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dove Sensitive Skin consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.