Dove Sensitive Skin Consumer Insights

Who buys Dove Sensitive Skin? Dove Sensitive Skin consumers are generally very high income, Asian, and senior age. Dove Sensitive Skin consumers are more likely to purchase Dove Sensitive Skin during larger pantry stocking trips. Brands such as Swiffer, Dixie, and Bounty also tend to be purchased in the same trip. Sample consumer insights data below.

Dove Sensitive Skin Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.30
% of Basket $ (median)
12.2%
Total Basket $ (median)
$67.84

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dove Sensitive Skin Consumer Demographics

demographic
index
Female
98
Male
121
<24
91
25-34
94
35-44
104
45-54
103
55-64
90
65+
122
African American
154
Asian
204
Caucasian
82
Hispanic
140
demographic
index
Has Kids
100
No Kids
100
- $20k
83
$20k-40k
87
$40k-60k
92
$60k-80k
96
$80k-100k
89
$100k-125k
124
$125k +
137
No College
92
College
99
Adv. Degree
115

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Dove Sensitive Skin Basket Affinity & Size

brand
basket affinity
Swiffer 8.7x
Dixie 7.3x
Bounty 7.2x
TRESemme 7.1x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
268

Where is Dove Sensitive Skin Purchased?

channels
index
Club
407
Dollar
32
Drug
231
Food
51
Gas & Convenience
1
Mass
54
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.4x
Horizon Organic 1.4x
Eggland's Best 1.3x
Archer Farms 1.3x

How Did They Pay?

method
index
Cash
82
Credit
114
Debit
104
Food Stamps
33

When is Dove Sensitive Skin Purchased?

day of week
Sun
17.8%
Mon
12.3%
Tue
11.4%
Wed
11.7%
Thu
11.7%
Fri
15.5%
Sat
19.7%
time of day
Morning
12.6%
Noon
20.7%
Afternoon
37.3%
Evening
26.0%
Late
3.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dove Sensitive Skin consumers purchase?

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Why do Dove Sensitive Skin consumers try new brands?

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Where do Dove Sensitive Skin consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dove Sensitive Skin Target Market

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Who actually buys Dove Sensitive Skin? Do these consumers match the intended target market of Dove Sensitive Skin?

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What motivates the target market to purchase Dove Sensitive Skin?

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What other target market should Dove Sensitive Skin look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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