Dove Style + Care Consumer Insights

Who buys Dove Style + Care?

A Dove Style + Care consumer is generally lower income, Hispanic, and older age. Dove Style + Care consumers are more likely to purchase Dove Style + Care during larger pantry stocking trips. Brands such as TRESemme, Neutrogena, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Dove Style + Care Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.94
% of Basket $ (median)
8.2%
Total Basket $ (median)
$47.81

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dove Style + Care Consumer Demographics

demographic
index
Female
104
Male
58
<24
85
25-34
105
35-44
89
45-54
81
55-64
175
65+
138
African American
13
Asian
70
Caucasian
101
Hispanic
125
demographic
index
Has Kids
91
No Kids
120
- $20k
71
$20k-40k
120
$40k-60k
96
$60k-80k
100
$80k-100k
93
$100k-125k
118
$125k +
88
No College
104
College
101
Adv. Degree
92

Understand Dove Style + Care Consumer Behavior

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Dove Style + Care Basket Affinity & Size

brand
basket affinity
TRESemme 20.9x
Neutrogena 9.0x
Febreze 8.4x
Listerine 8.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
328

Where is Dove Style + Care Purchased?

channels
index
Drug
145
Food
18
Mass
185
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Olay 1.7x
TRESemme 1.6x
Scott 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
101
Credit
94
Debit
104
Food Stamps
35

When is Dove Style + Care Purchased?

day of week
Sun
15.3%
Mon
14.8%
Tue
11.4%
Wed
13.4%
Thu
11.2%
Fri
14.6%
Sat
19.3%
time of day
Morning
12.2%
Noon
16.7%
Afternoon
32.9%
Evening
31.8%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dove Style + Care consumers purchase?

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Why do Dove Style + Care consumers try new brands?

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Where do Dove Style + Care consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dove Style + Care Target Market

Arrow and target

Who actually buys Dove Style + Care? Do these consumers match the intended target market of Dove Style + Care?

Thought bubble

What motivates the target market to purchase Dove Style + Care?

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What other target market should Dove Style + Care look at?

venn diagram

Which other brands have a similar target market?

About Our Dove Style + Care Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.