Dove Style + Care Consumer Insights

Who buys Dove Style + Care?

A Dove Style + Care consumer is generally lower income, Hispanic, and older age. Dove Style + Care consumers are more likely to purchase Dove Style + Care during larger pantry stocking trips. Brands such as TRESemme, Neutrogena, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Dove Style + Care Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.94
% of Basket $ (median)
8.2%
Total Basket $ (median)
$47.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dove Style + Care Consumer Demographics

demographic
index
Female
104
Male
58
<24
85
25-34
105
35-44
89
45-54
81
55-64
175
65+
138
African American
13
Asian
70
Caucasian
101
Hispanic
125
demographic
index
Has Kids
91
No Kids
120
- $20k
71
$20k-40k
120
$40k-60k
96
$60k-80k
100
$80k-100k
93
$100k-125k
118
$125k +
88
No College
104
College
101
Adv. Degree
92

Understand Dove Style + Care Consumer Behavior

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Dove Style + Care Basket Affinity & Size

brand
basket affinity
TRESemme 20.9x
Neutrogena 9.0x
Febreze 8.4x
Listerine 8.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
328

Where is Dove Style + Care Purchased?

channels
index
Drug
145
Food
18
Mass
185
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Olay 1.7x
TRESemme 1.6x
Scott 1.6x
Marlboro 1.6x

How Did They Pay?

method
index
Cash
101
Credit
94
Debit
104
Food Stamps
35

When is Dove Style + Care Purchased?

day of week
Sun
15.3%
Mon
14.8%
Tue
11.4%
Wed
13.4%
Thu
11.2%
Fri
14.6%
Sat
19.3%
time of day
Morning
12.2%
Noon
16.7%
Afternoon
32.9%
Evening
31.8%
Late
6.4%

About Our Dove Style + Care Consumer Insights

How do we know who buys Dove Style + Care? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dove Style + Care consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.