Dove Ultimate Consumer Insights

Who buys Dove Ultimate?

A Dove Ultimate consumer is generally very low income, Asian, and adolescent age. Dove Ultimate consumers are more likely to purchase Dove Ultimate during larger pantry stocking trips. Brands such as TRESemme, Neutrogena, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Dove Ultimate Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.88
% of Basket $ (median)
6.4%
Total Basket $ (median)
$60.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dove Ultimate Consumer Demographics

demographic
index
Female
103
Male
72
<24
170
25-34
127
35-44
97
45-54
81
55-64
64
65+
48
African American
127
Asian
146
Caucasian
88
Hispanic
137
demographic
index
Has Kids
99
No Kids
103
- $20k
128
$20k-40k
116
$40k-60k
101
$60k-80k
88
$80k-100k
93
$100k-125k
94
$125k +
89
No College
93
College
103
Adv. Degree
95

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Dove Ultimate Basket Affinity & Size

brand
basket affinity
TRESemme 14.7x
Neutrogena 11.6x
Olay 11.6x
Crest 9.6x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
299

Where is Dove Ultimate Purchased?

channels
index
Dollar
187
Drug
314
Food
21
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
TRESemme 1.4x
Starbucks 1.4x
Always 1.4x
Oroweat 1.4x

How Did They Pay?

method
index
Cash
113
Credit
80
Debit
113
Food Stamps
35

When is Dove Ultimate Purchased?

day of week
Sun
17.6%
Mon
11.6%
Tue
10.8%
Wed
11.6%
Thu
10.6%
Fri
14.2%
Sat
23.6%
time of day
Morning
13.5%
Noon
15.1%
Afternoon
33.4%
Evening
28.4%
Late
9.5%

Get More Dove Ultimate Data

Better understand Dove Ultimate consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Dove Ultimate consumers switch to?

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Why do consumers stop buying Dove Ultimate products?

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Which retailers do Dove Ultimate shoppers prefer to shop at?

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What motivates consumers to try Dove Ultimate products?

Research the Dove Ultimate Target Market

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Who actually buys Dove Ultimate? Do these consumers match the intended target market of Dove Ultimate?

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What motivates the target market to buy Dove Ultimate?

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What other target market should Dove Ultimate look at?

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Which other brands have a similar target market?

About Our Dove Ultimate Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.