Downy Infusions Consumer Insights

Who buys Downy Infusions?

A Downy Infusions consumer is generally higher income, Hispanic, and adolescent age. Downy Infusions consumers are more likely to purchase Downy Infusions during larger pantry stocking trips. Brands such as Tide, Gain, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Downy Infusions Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.99
% of Basket $ (median)
8.8%
Total Basket $ (median)
$79.25

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Downy Infusions Consumer Demographics

demographic
index
Female
101
Male
87
<24
119
25-34
108
35-44
100
45-54
98
55-64
78
65+
80
African American
112
Asian
121
Caucasian
88
Hispanic
173
demographic
index
Has Kids
103
No Kids
94
- $20k
105
$20k-40k
108
$40k-60k
103
$60k-80k
90
$80k-100k
96
$100k-125k
114
$125k +
88
No College
120
College
101
Adv. Degree
71

Understand Downy Infusions Consumer Behavior

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Downy Infusions Basket Affinity & Size

brand
basket affinity
Tide 15.8x
Gain 11.2x
Febreze 10.0x
Clorox 8.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
393

Where is Downy Infusions Purchased?

channels
index
Club
115
Dollar
7
Drug
16
Food
51
Gas & Convenience
5
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Gain 1.6x
Listerine 1.5x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
89
Credit
78
Debit
120
Food Stamps
56

When is Downy Infusions Purchased?

day of week
Sun
17.2%
Mon
12.9%
Tue
11.3%
Wed
11.9%
Thu
12.1%
Fri
16.1%
Sat
18.5%
time of day
Morning
11.4%
Noon
17.6%
Afternoon
35.0%
Evening
27.7%
Late
8.3%

About Our Downy Infusions Consumer Insights

How do we know who buys Downy Infusions? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Downy Infusions consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.