Downy Infusions Consumer Insights

Who buys Downy Infusions?

A Downy Infusions consumer is generally higher income, Hispanic, and adolescent age. Downy Infusions consumers are more likely to purchase Downy Infusions during larger pantry stocking trips. Brands such as Tide, Gain, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Downy Infusions Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.99
% of Basket $ (median)
8.8%
Total Basket $ (median)
$79.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Downy Infusions Consumer Demographics

demographic
index
Female
101
Male
87
<24
119
25-34
108
35-44
100
45-54
98
55-64
78
65+
80
African American
112
Asian
121
Caucasian
88
Hispanic
173
demographic
index
Has Kids
103
No Kids
94
- $20k
105
$20k-40k
108
$40k-60k
103
$60k-80k
90
$80k-100k
96
$100k-125k
114
$125k +
88
No College
120
College
101
Adv. Degree
71

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Downy Infusions Basket Affinity & Size

brand
basket affinity
Tide 15.8x
Gain 11.2x
Febreze 10.0x
Clorox 8.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
393

Where is Downy Infusions Purchased?

channels
index
Club
115
Dollar
7
Drug
16
Food
51
Gas & Convenience
5
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Gain 1.6x
Listerine 1.5x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
89
Credit
78
Debit
120
Food Stamps
56

When is Downy Infusions Purchased?

day of week
Sun
17.2%
Mon
12.9%
Tue
11.3%
Wed
11.9%
Thu
12.1%
Fri
16.1%
Sat
18.5%
time of day
Morning
11.4%
Noon
17.6%
Afternoon
35.0%
Evening
27.7%
Late
8.3%

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Find Answers to Questions

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Which brands do Downy Infusions consumers switch to?

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Why do consumers stop buying Downy Infusions products?

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Which retailers do Downy Infusions shoppers prefer to shop at?

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What motivates consumers to try Downy Infusions products?

Research the Downy Infusions Target Market

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Who actually buys Downy Infusions? Do these consumers match the intended target market of Downy Infusions?

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What motivates the target market to buy Downy Infusions?

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What other target market should Downy Infusions look at?

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Which other brands have a similar target market?

About Our Downy Infusions Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.