Downy Infusions Consumer Insights

Who buys Downy Infusions? Downy Infusions consumers are generally higher income, Hispanic, and adolescent age. Downy Infusions consumers are more likely to purchase Downy Infusions during larger pantry stocking trips. Brands such as Tide, Gain, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Downy Infusions Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
8.8%
Total Basket $ (median)
$79.25

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Downy Infusions Consumer Demographics

demographic
index
Female
101
Male
87
<24
119
25-34
108
35-44
100
45-54
98
55-64
78
65+
80
African American
112
Asian
121
Caucasian
88
Hispanic
173
demographic
index
Has Kids
103
No Kids
94
- $20k
105
$20k-40k
108
$40k-60k
103
$60k-80k
90
$80k-100k
96
$100k-125k
114
$125k +
88
No College
120
College
101
Adv. Degree
71

Understand Downy Infusions Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Downy Infusions Basket Affinity & Size

brand
basket affinity
Tide 15.8x
Gain 11.2x
Febreze 10.0x
Clorox 8.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
393

Where is Downy Infusions Purchased?

channels
index
Club
115
Dollar
7
Drug
16
Food
51
Gas & Convenience
5
Mass
153
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.7x
Gain 1.6x
Listerine 1.5x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
89
Credit
78
Debit
120
Food Stamps
56

When is Downy Infusions Purchased?

day of week
Sun
17.2%
Mon
12.9%
Tue
11.3%
Wed
11.9%
Thu
12.1%
Fri
16.1%
Sat
18.5%
time of day
Morning
11.4%
Noon
17.6%
Afternoon
35.0%
Evening
27.7%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Downy Infusions consumers purchase?

check mark

Why do Downy Infusions consumers try new brands?

check mark

Where do Downy Infusions consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Downy Infusions Target Market

Arrow and target

Who actually buys Downy Infusions? Do these consumers match the intended target market of Downy Infusions?

Thought bubble

What motivates the target market to purchase Downy Infusions?

magnifying glass

What other target market should Downy Infusions look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us