Downy Unstopables Consumer Insights

Who buys Downy Unstopables? A Downy Unstopables consumer is generally lower income, Hispanic, and young adult age. Downy Unstopables consumers are more likely to purchase Downy Unstopables during larger pantry stocking trips. Brands such as Tide, Febreze, and Gain also tend to be purchased in the same trip. Sample consumer insights data below.

Downy Unstopables Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.94
% of Basket $ (median)
12.0%
Total Basket $ (median)
$74.25

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Downy Unstopables Consumer Demographics

demographic
index
Female
104
Male
62
<24
95
25-34
116
35-44
100
45-54
94
55-64
76
65+
61
African American
139
Asian
123
Caucasian
89
Hispanic
143
demographic
index
Has Kids
102
No Kids
95
- $20k
106
$20k-40k
116
$40k-60k
99
$60k-80k
102
$80k-100k
99
$100k-125k
91
$125k +
81
No College
103
College
104
Adv. Degree
80

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Downy Unstopables Basket Affinity & Size

brand
basket affinity
Tide 12.9x
Febreze 11.8x
Gain 10.3x
Cascade 8.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
363

Where is Downy Unstopables Purchased?

channels
index
Club
167
Dollar
148
Drug
63
Food
44
Gas & Convenience
0
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Febreze 1.4x
Gerber Graduates 1.4x
Gain 1.4x

How Did They Pay?

method
index
Cash
88
Credit
79
Debit
118
Food Stamps
50

When is Downy Unstopables Purchased?

day of week
Sun
17.0%
Mon
12.1%
Tue
12.5%
Wed
11.7%
Thu
11.7%
Fri
15.3%
Sat
19.6%
time of day
Morning
14.3%
Noon
17.7%
Afternoon
35.2%
Evening
27.1%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Downy Unstopables consumers purchase?

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Why do Downy Unstopables consumers try new brands?

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Where do Downy Unstopables consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Downy Unstopables Target Market

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Who actually buys Downy Unstopables? Do these consumers match the intended target market of Downy Unstopables?

Thought bubble

What motivates the target market to purchase Downy Unstopables?

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What other target market should Downy Unstopables look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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