Downy Unstopables Consumer Insights

Who buys Downy Unstopables?

A Downy Unstopables consumer is generally lower income, Hispanic, and young adult age. Downy Unstopables consumers are more likely to purchase Downy Unstopables during larger pantry stocking trips. Brands such as Tide, Febreze, and Gain also tend to be purchased in the same trip. See sample consumer insights data below.

Downy Unstopables Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.94
% of Basket $ (median)
12.0%
Total Basket $ (median)
$74.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Downy Unstopables Consumer Demographics

demographic
index
Female
104
Male
62
<24
95
25-34
116
35-44
100
45-54
94
55-64
76
65+
61
African American
139
Asian
123
Caucasian
89
Hispanic
143
demographic
index
Has Kids
102
No Kids
95
- $20k
106
$20k-40k
116
$40k-60k
99
$60k-80k
102
$80k-100k
99
$100k-125k
91
$125k +
81
No College
103
College
104
Adv. Degree
80

Understand Downy Unstopables Consumer Behavior

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Downy Unstopables Basket Affinity & Size

brand
basket affinity
Tide 12.9x
Febreze 11.8x
Gain 10.3x
Cascade 8.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
363

Where is Downy Unstopables Purchased?

channels
index
Club
167
Dollar
148
Drug
63
Food
44
Gas & Convenience
0
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Febreze 1.4x
Gerber Graduates 1.4x
Gain 1.4x

How Did They Pay?

method
index
Cash
88
Credit
79
Debit
118
Food Stamps
50

When is Downy Unstopables Purchased?

day of week
Sun
17.0%
Mon
12.1%
Tue
12.5%
Wed
11.7%
Thu
11.7%
Fri
15.3%
Sat
19.6%
time of day
Morning
14.3%
Noon
17.7%
Afternoon
35.2%
Evening
27.1%
Late
5.8%

About Our Downy Unstopables Consumer Insights

How do we know who buys Downy Unstopables? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Downy Unstopables consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.