Downy With Silk Touch Consumer Insights

Who buys Downy With Silk Touch?

A Downy With Silk Touch consumer is generally very low income, Hispanic, and adolescent age. Downy With Silk Touch consumers are more likely to purchase Downy With Silk Touch during larger pantry stocking trips. Brands such as Tide, Clorox, and Gain also tend to be purchased in the same trip. See sample consumer insights data below.

Downy With Silk Touch Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.97
% of Basket $ (median)
14.0%
Total Basket $ (median)
$71.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Downy With Silk Touch Consumer Demographics

demographic
index
Female
103
Male
71
<24
129
25-34
117
35-44
96
45-54
92
55-64
86
65+
56
African American
97
Asian
173
Caucasian
78
Hispanic
231
demographic
index
Has Kids
104
No Kids
90
- $20k
144
$20k-40k
120
$40k-60k
95
$60k-80k
77
$80k-100k
99
$100k-125k
86
$125k +
101
No College
124
College
100
Adv. Degree
72

Understand Downy With Silk Touch Consumer Behavior

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Downy With Silk Touch Basket Affinity & Size

brand
basket affinity
Tide 23.5x
Clorox 13.3x
Gain 12.6x
Charmin 10.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
337

Where is Downy With Silk Touch Purchased?

channels
index
Dollar
39
Food
0
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Tide 1.5x
Dannon Danimals 1.5x
Listerine 1.4x

How Did They Pay?

method
index
Cash
80
Credit
67
Debit
118
Food Stamps
46

When is Downy With Silk Touch Purchased?

day of week
Sun
15.8%
Mon
13.9%
Tue
13.2%
Wed
11.0%
Thu
11.9%
Fri
15.4%
Sat
18.8%
time of day
Morning
16.2%
Noon
16.7%
Afternoon
33.1%
Evening
27.1%
Late
6.9%

About Our Downy With Silk Touch Consumer Insights

How do we know who buys Downy With Silk Touch? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Downy With Silk Touch consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.