Downy Wrinkle Releaser Consumer Insights

Who buys Downy Wrinkle Releaser?

A Downy Wrinkle Releaser consumer is generally higher income, Caucasian, and senior age. Downy Wrinkle Releaser consumers are more likely to purchase Downy Wrinkle Releaser during larger pantry stocking trips. Brands such as Febreze, TRESemme, and Tide also tend to be purchased in the same trip. See sample consumer insights data below.

Downy Wrinkle Releaser Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.75
% of Basket $ (median)
6.2%
Total Basket $ (median)
$60.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Downy Wrinkle Releaser Consumer Demographics

demographic
index
Female
100
Male
99
<24
83
25-34
85
35-44
94
45-54
121
55-64
116
65+
150
African American
68
Asian
63
Caucasian
109
Hispanic
71
demographic
index
Has Kids
86
No Kids
131
- $20k
69
$20k-40k
86
$40k-60k
96
$60k-80k
111
$80k-100k
103
$100k-125k
135
$125k +
90
No College
89
College
97
Adv. Degree
127

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Downy Wrinkle Releaser Basket Affinity & Size

brand
basket affinity
Febreze 9.6x
TRESemme 9.5x
Tide 8.3x
Secret 7.3x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
370

Where is Downy Wrinkle Releaser Purchased?

channels
index
Beauty
35
Drug
143
Food
40
Mass
169
regions
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What Else Do They Buy?

brand
household affinity
Ro-Tel 1.6x
Birds Eye Steamfresh 1.5x
CoverGirl 1.5x
Weight Watchers Smart Ones 1.5x

How Did They Pay?

method
index
Cash
102
Credit
104
Debit
107
Food Stamps
25

When is Downy Wrinkle Releaser Purchased?

day of week
Sun
17.5%
Mon
13.3%
Tue
13.8%
Wed
14.0%
Thu
11.8%
Fri
12.2%
Sat
17.4%
time of day
Morning
16.7%
Noon
15.3%
Afternoon
33.4%
Evening
26.9%
Late
7.7%

Get More Downy Wrinkle Releaser Data

Contact us for the latest Downy Wrinkle Releaser consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Downy Wrinkle Releaser consumers switch to?

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Why do consumers stop buying Downy Wrinkle Releaser products?

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Which retailers do Downy Wrinkle Releaser shoppers prefer to shop at?

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What motivates consumers to try Downy Wrinkle Releaser products?

Research the Downy Wrinkle Releaser Target Market

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Who actually buys Downy Wrinkle Releaser? Do these consumers match the intended target market of Downy Wrinkle Releaser?

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What motivates the target market to buy Downy Wrinkle Releaser?

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What other target market should Downy Wrinkle Releaser look at?

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Which other brands have a similar target market?

About Our Downy Wrinkle Releaser Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.