Dr Bronner's Magic Soaps Consumer Insights

Who buys Dr Bronner's Magic Soaps?

A Dr Bronner's Magic Soaps consumer is generally very high income, African American, and adolescent age. Dr Bronner's Magic Soaps consumers are more likely to purchase Dr Bronner's Magic Soaps during larger pantry stocking trips. Brands such as Archer Farms, Arm & Hammer, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. See sample consumer insights data below.

Dr Bronner's Magic Soaps Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.99
% of Basket $ (median)
15.2%
Total Basket $ (median)
$65.78

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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Dr Bronner's Magic Soaps Consumer Demographics

demographic
index
Female
98
Male
121
<24
120
25-34
109
35-44
113
45-54
74
55-64
73
65+
78
African American
182
Asian
164
Caucasian
87
Hispanic
85
demographic
index
Has Kids
94
No Kids
115
- $20k
63
$20k-40k
79
$40k-60k
104
$60k-80k
103
$80k-100k
115
$100k-125k
98
$125k +
128
No College
58
College
108
Adv. Degree
113

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Dr Bronner's Magic Soaps Basket Affinity & Size

brand
basket affinity
Archer Farms 18.2x
Arm & Hammer 12.7x
Kelloggs Frosted Mini Wheat 11.0x
Crayola 10.8x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
282

Where is Dr Bronner's Magic Soaps Purchased?

channels
index
Beauty
332
Club
178
Drug
70
Food
86
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Almond Breeze 1.7x
Archer Farms 1.6x
Sabra 1.5x

How Did They Pay?

method
index
Cash
49
Credit
131
Debit
108
Food Stamps
20

When is Dr Bronner's Magic Soaps Purchased?

day of week
Sun
18.7%
Mon
13.0%
Tue
12.7%
Wed
11.6%
Thu
11.5%
Fri
14.6%
Sat
17.8%
time of day
Morning
17.8%
Noon
19.6%
Afternoon
31.6%
Evening
26.9%
Late
4.0%

About Our Dr Bronner's Magic Soaps Consumer Insights

How do we know who buys Dr Bronner's Magic Soaps? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dr Bronner's Magic Soaps consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.