Dr Bronner's Magic Soaps Consumer Insights

Who buys Dr Bronner's Magic Soaps? A Dr Bronner's Magic Soaps consumer is generally very high income, African American, and adolescent age. Dr Bronner's Magic Soaps consumers are more likely to purchase Dr Bronner's Magic Soaps during larger pantry stocking trips. Brands such as Archer Farms, Arm & Hammer, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. Sample consumer insights data below.

Dr Bronner's Magic Soaps Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.99
% of Basket $ (median)
15.2%
Total Basket $ (median)
$65.78

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  • Recent demographic data

Dr Bronner's Magic Soaps Consumer Demographics

demographic
index
Female
98
Male
121
<24
120
25-34
109
35-44
113
45-54
74
55-64
73
65+
78
African American
182
Asian
164
Caucasian
87
Hispanic
85
demographic
index
Has Kids
94
No Kids
115
- $20k
63
$20k-40k
79
$40k-60k
104
$60k-80k
103
$80k-100k
115
$100k-125k
98
$125k +
128
No College
58
College
108
Adv. Degree
113

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Dr Bronner's Magic Soaps Basket Affinity & Size

brand
basket affinity
Archer Farms 18.2x
Arm & Hammer 12.7x
Kelloggs Frosted Mini Wheat 11.0x
Crayola 10.8x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
282

Where is Dr Bronner's Magic Soaps Purchased?

channels
index
Beauty
332
Club
178
Drug
70
Food
86
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Almond Breeze 1.7x
Archer Farms 1.6x
Sabra 1.5x

How Did They Pay?

method
index
Cash
49
Credit
131
Debit
108
Food Stamps
20

When is Dr Bronner's Magic Soaps Purchased?

day of week
Sun
18.7%
Mon
13.0%
Tue
12.7%
Wed
11.6%
Thu
11.5%
Fri
14.6%
Sat
17.8%
time of day
Morning
17.8%
Noon
19.6%
Afternoon
31.6%
Evening
26.9%
Late
4.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dr Bronner's Magic Soaps consumers purchase?

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Why do Dr Bronner's Magic Soaps consumers try new brands?

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Where do Dr Bronner's Magic Soaps consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dr Bronner's Magic Soaps Target Market

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Who actually buys Dr Bronner's Magic Soaps? Do these consumers match the intended target market of Dr Bronner's Magic Soaps?

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What motivates the target market to purchase Dr Bronner's Magic Soaps?

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What other target market should Dr Bronner's Magic Soaps look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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