Dr. Brown's Consumer Insights

Who buys Dr. Brown's?

A Dr. Brown's consumer is generally slightly higher income, Asian, and young adult age. Dr. Brown's consumers are more likely to purchase Dr. Brown's during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Dr. Brown's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.77
% of Basket $ (median)
13.3%
Total Basket $ (median)
$43.38

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dr. Brown's Consumer Demographics

demographic
index
Female
99
Male
105
<24
110
25-34
189
35-44
83
45-54
43
55-64
47
65+
44
African American
97
Asian
153
Caucasian
94
Hispanic
108
demographic
index
Has Kids
94
No Kids
114
- $20k
97
$20k-40k
99
$40k-60k
111
$60k-80k
99
$80k-100k
114
$100k-125k
91
$125k +
81
No College
87
College
99
Adv. Degree
118

Understand Dr. Brown's Consumer Behavior

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Dr. Brown's Basket Affinity & Size

brand
basket affinity
Gerber 42.2x
Gerber Graduates 27.7x
Huggies 14.1x
Arm & Hammer 10.1x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
186

Where is Dr. Brown's Purchased?

channels
index
Drug
35
Food
1
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.4x
Gerber 2.6x
Huggies 2.3x
Horizon Organic 1.6x

How Did They Pay?

method
index
Cash
76
Credit
68
Debit
149
Food Stamps
42

When is Dr. Brown's Purchased?

day of week
Sun
15.3%
Mon
10.9%
Tue
12.0%
Wed
13.0%
Thu
14.4%
Fri
14.8%
Sat
19.6%
time of day
Morning
11.1%
Noon
18.2%
Afternoon
37.0%
Evening
25.3%
Late
8.4%

Get More Dr. Brown's Data

Contact us for the latest Dr. Brown's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dr. Brown's consumers switch to?

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Why do consumers stop buying Dr. Brown's products?

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Which retailers do Dr. Brown's shoppers prefer to shop at?

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What motivates consumers to try Dr. Brown's products?

Research the Dr. Brown's Target Market

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Who actually buys Dr. Brown's? Do these consumers match the intended target market of Dr. Brown's?

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What motivates the target market to buy Dr. Brown's?

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What other target market should Dr. Brown's look at?

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Which other brands have a similar target market?

About Our Dr. Brown's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.