Dr Fresh Consumer Insights

Who buys Dr Fresh?

A Dr Fresh consumer is generally very low income, Asian, and young adult age. Dr Fresh consumers are more likely to purchase Dr Fresh during larger pantry stocking trips. Brands such as Crest, Oral-B, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Dr Fresh Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.78
% of Basket $ (median)
3.3%
Total Basket $ (median)
$54.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dr Fresh Consumer Demographics

demographic
index
Female
101
Male
86
<24
96
25-34
118
35-44
117
45-54
69
55-64
52
65+
48
African American
133
Asian
138
Caucasian
88
Hispanic
129
demographic
index
Has Kids
120
No Kids
56
- $20k
117
$20k-40k
101
$40k-60k
99
$60k-80k
106
$80k-100k
95
$100k-125k
96
$125k +
88
No College
84
College
102
Adv. Degree
110

Understand Dr Fresh Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Dr Fresh Basket Affinity & Size

brand
basket affinity
Crest 11.8x
Oral-B 11.5x
Listerine 10.8x
TRESemme 10.6x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
332

Where is Dr Fresh Purchased?

channels
index
Beauty
58
Dollar
261
Drug
141
Food
28
Gas & Convenience
3
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Gerber Graduates 1.5x
Crayola 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
99
Credit
93
Debit
110
Food Stamps
69

When is Dr Fresh Purchased?

day of week
Sun
14.4%
Mon
13.1%
Tue
12.4%
Wed
13.6%
Thu
13.7%
Fri
16.8%
Sat
16.0%
time of day
Morning
17.4%
Noon
17.8%
Afternoon
33.1%
Evening
23.7%
Late
8.1%

Get More Dr Fresh Data

Contact us for the latest Dr Fresh consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dr Fresh consumers switch to?

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Why do consumers stop buying Dr Fresh products?

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Which retailers do Dr Fresh shoppers prefer to shop at?

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What motivates consumers to try Dr Fresh products?

Research the Dr Fresh Target Market

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Who actually buys Dr Fresh? Do these consumers match the intended target market of Dr Fresh?

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What motivates the target market to buy Dr Fresh?

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What other target market should Dr Fresh look at?

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Which other brands have a similar target market?

About Our Dr Fresh Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.