Dr Fresh Consumer Insights

Who buys Dr Fresh?

A Dr Fresh consumer is generally very low income, Asian, and young adult age. Dr Fresh consumers are more likely to purchase Dr Fresh during larger pantry stocking trips. Brands such as Crest, Oral-B, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Dr Fresh Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.78
% of Basket $ (median)
3.3%
Total Basket $ (median)
$54.00

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dr Fresh Consumer Demographics

demographic
index
Female
101
Male
86
<24
96
25-34
118
35-44
117
45-54
69
55-64
52
65+
48
African American
133
Asian
138
Caucasian
88
Hispanic
129
demographic
index
Has Kids
120
No Kids
56
- $20k
117
$20k-40k
101
$40k-60k
99
$60k-80k
106
$80k-100k
95
$100k-125k
96
$125k +
88
No College
84
College
102
Adv. Degree
110

Understand Dr Fresh Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Dr Fresh Basket Affinity & Size

brand
basket affinity
Crest 11.8x
Oral-B 11.5x
Listerine 10.8x
TRESemme 10.6x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
332

Where is Dr Fresh Purchased?

channels
index
Beauty
58
Dollar
261
Drug
141
Food
28
Gas & Convenience
3
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Gerber Graduates 1.5x
Crayola 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
99
Credit
93
Debit
110
Food Stamps
69

When is Dr Fresh Purchased?

day of week
Sun
14.4%
Mon
13.1%
Tue
12.4%
Wed
13.6%
Thu
13.7%
Fri
16.8%
Sat
16.0%
time of day
Morning
17.4%
Noon
17.8%
Afternoon
33.1%
Evening
23.7%
Late
8.1%

About Our Dr Fresh Consumer Insights

How do we know who buys Dr Fresh? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dr Fresh consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.