Dr Fresh Consumer Insights

Who buys Dr Fresh? A Dr Fresh consumer is generally very low income, Asian, and young adult age. Dr Fresh consumers are more likely to purchase Dr Fresh during larger pantry stocking trips. Brands such as Crest, Oral-B, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Dr Fresh Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.78
% of Basket $ (median)
3.3%
Total Basket $ (median)
$54.00

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dr Fresh Consumer Demographics

demographic
index
Female
101
Male
86
<24
96
25-34
118
35-44
117
45-54
69
55-64
52
65+
48
African American
133
Asian
138
Caucasian
88
Hispanic
129
demographic
index
Has Kids
120
No Kids
56
- $20k
117
$20k-40k
101
$40k-60k
99
$60k-80k
106
$80k-100k
95
$100k-125k
96
$125k +
88
No College
84
College
102
Adv. Degree
110

Understand Dr Fresh Consumer Behavior

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Dr Fresh Basket Affinity & Size

brand
basket affinity
Crest 11.8x
Oral-B 11.5x
Listerine 10.8x
TRESemme 10.6x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
332

Where is Dr Fresh Purchased?

channels
index
Beauty
58
Dollar
261
Drug
141
Food
28
Gas & Convenience
3
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Gerber Graduates 1.5x
Crayola 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
99
Credit
93
Debit
110
Food Stamps
69

When is Dr Fresh Purchased?

day of week
Sun
14.4%
Mon
13.1%
Tue
12.4%
Wed
13.6%
Thu
13.7%
Fri
16.8%
Sat
16.0%
time of day
Morning
17.4%
Noon
17.8%
Afternoon
33.1%
Evening
23.7%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dr Fresh consumers purchase?

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Why do Dr Fresh consumers try new brands?

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Where do Dr Fresh consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dr Fresh Target Market

Arrow and target

Who actually buys Dr Fresh? Do these consumers match the intended target market of Dr Fresh?

Thought bubble

What motivates the target market to purchase Dr Fresh?

magnifying glass

What other target market should Dr Fresh look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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