Dr. Pepper Consumer Insights

Who buys Dr. Pepper?

A Dr. Pepper consumer is generally very low income, Caucasian, and upper middle age. Dr. Pepper consumers are more likely to purchase Dr. Pepper during larger pantry stocking trips. Brands such as A&W, Sprite, and Mountain Dew also tend to be purchased in the same trip. See sample consumer insights data below.

Dr. Pepper Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.69
% of Basket $ (median)
8.3%
Total Basket $ (median)
$32.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dr. Pepper Consumer Demographics

demographic
index
Female
100
Male
95
<24
104
25-34
97
35-44
100
45-54
105
55-64
102
65+
77
African American
52
Asian
46
Caucasian
113
Hispanic
60
demographic
index
Has Kids
98
No Kids
105
- $20k
119
$20k-40k
116
$40k-60k
109
$60k-80k
98
$80k-100k
95
$100k-125k
83
$125k +
74
No College
121
College
99
Adv. Degree
80

Understand Dr. Pepper Consumer Behavior

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Dr. Pepper Basket Affinity & Size

brand
basket affinity
A&W 6.7x
Sprite 6.1x
Mountain Dew 6.0x
7Up 5.8x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
276

Where is Dr. Pepper Purchased?

channels
index
Beauty
1
Club
49
Dollar
244
Drug
96
Food
114
Gas & Convenience
229
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.3x
Hawaiian Punch 1.3x
A&W 1.3x
Armour 1.3x

How Did They Pay?

method
index
Cash
113
Credit
84
Debit
106
Food Stamps
137

When is Dr. Pepper Purchased?

day of week
Sun
16.3%
Mon
12.5%
Tue
12.2%
Wed
12.2%
Thu
12.5%
Fri
16.6%
Sat
17.7%
time of day
Morning
14.5%
Noon
16.0%
Afternoon
34.2%
Evening
28.2%
Late
7.1%

About Our Dr. Pepper Consumer Insights

How do we know who buys Dr. Pepper? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dr. Pepper consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.