Dr. Pepper Consumer Insights

Who buys Dr. Pepper?

A Dr. Pepper consumer is generally very low income, Caucasian, and upper middle age. Dr. Pepper consumers are more likely to purchase Dr. Pepper during larger pantry stocking trips. Brands such as A&W, Sprite, and Mountain Dew also tend to be purchased in the same trip. See sample consumer insights data below.

Dr. Pepper Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.69
% of Basket $ (median)
8.3%
Total Basket $ (median)
$32.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dr. Pepper Consumer Demographics

demographic
index
Female
100
Male
95
<24
104
25-34
97
35-44
100
45-54
105
55-64
102
65+
77
African American
52
Asian
46
Caucasian
113
Hispanic
60
demographic
index
Has Kids
98
No Kids
105
- $20k
119
$20k-40k
116
$40k-60k
109
$60k-80k
98
$80k-100k
95
$100k-125k
83
$125k +
74
No College
121
College
99
Adv. Degree
80

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Dr. Pepper Basket Affinity & Size

brand
basket affinity
A&W 6.7x
Sprite 6.1x
Mountain Dew 6.0x
7Up 5.8x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
276

Where is Dr. Pepper Purchased?

channels
index
Beauty
1
Club
49
Dollar
244
Drug
96
Food
114
Gas & Convenience
229
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.3x
Hawaiian Punch 1.3x
A&W 1.3x
Armour 1.3x

How Did They Pay?

method
index
Cash
113
Credit
84
Debit
106
Food Stamps
137

When is Dr. Pepper Purchased?

day of week
Sun
16.3%
Mon
12.5%
Tue
12.2%
Wed
12.2%
Thu
12.5%
Fri
16.6%
Sat
17.7%
time of day
Morning
14.5%
Noon
16.0%
Afternoon
34.2%
Evening
28.2%
Late
7.1%

Get More Dr. Pepper Data

Better understand Dr. Pepper consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Dr. Pepper consumers switch to?

Stop sign

Why do consumers stop buying Dr. Pepper products?

Store front

Which retailers do Dr. Pepper shoppers prefer to shop at?

Sale sign

What motivates consumers to try Dr. Pepper products?

Research the Dr. Pepper Target Market

Arrow and target

Who actually buys Dr. Pepper? Do these consumers match the intended target market of Dr. Pepper?

Thought bubble

What motivates the target market to buy Dr. Pepper?

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What other target market should Dr. Pepper look at?

Venn diagram

Which other brands have a similar target market?

About Our Dr. Pepper Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.