Dr. Pepper Consumer Insights

Who buys Dr. Pepper? A Dr. Pepper consumer is generally very low income, Caucasian, and upper middle age. Dr. Pepper consumers are more likely to purchase Dr. Pepper during larger pantry stocking trips. Brands such as A&W, Sprite, and Mountain Dew also tend to be purchased in the same trip. Sample consumer insights data below.

Dr. Pepper Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.69
% of Basket $ (median)
8.3%
Total Basket $ (median)
$32.28

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dr. Pepper Consumer Demographics

demographic
index
Female
100
Male
95
<24
104
25-34
97
35-44
100
45-54
105
55-64
102
65+
77
African American
52
Asian
46
Caucasian
113
Hispanic
60
demographic
index
Has Kids
98
No Kids
105
- $20k
119
$20k-40k
116
$40k-60k
109
$60k-80k
98
$80k-100k
95
$100k-125k
83
$125k +
74
No College
121
College
99
Adv. Degree
80

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Dr. Pepper Basket Affinity & Size

brand
basket affinity
A&W 6.7x
Sprite 6.1x
Mountain Dew 6.0x
7Up 5.8x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
276

Where is Dr. Pepper Purchased?

channels
index
Beauty
1
Club
49
Dollar
244
Drug
96
Food
114
Gas & Convenience
229
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.3x
Hawaiian Punch 1.3x
A&W 1.3x
Armour 1.3x

How Did They Pay?

method
index
Cash
113
Credit
84
Debit
106
Food Stamps
137

When is Dr. Pepper Purchased?

day of week
Sun
16.3%
Mon
12.5%
Tue
12.2%
Wed
12.2%
Thu
12.5%
Fri
16.6%
Sat
17.7%
time of day
Morning
14.5%
Noon
16.0%
Afternoon
34.2%
Evening
28.2%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dr. Pepper consumers purchase?

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Why do Dr. Pepper consumers try new brands?

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Where do Dr. Pepper consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dr. Pepper Target Market

Arrow and target

Who actually buys Dr. Pepper? Do these consumers match the intended target market of Dr. Pepper?

Thought bubble

What motivates the target market to purchase Dr. Pepper?

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What other target market should Dr. Pepper look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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