Dr Scholl's Consumer Insights

Who buys Dr Scholl's? A Dr Scholl's consumer is generally lower income, Asian, and older age. Dr Scholl's consumers are more likely to purchase Dr Scholl's during larger pantry stocking trips. Brands such as Neutrogena, Glade, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Dr Scholl's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.48
% of Basket $ (median)
19.8%
Total Basket $ (median)
$47.85

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dr Scholl's Consumer Demographics

demographic
index
Female
99
Male
113
<24
114
25-34
102
35-44
88
45-54
109
55-64
120
65+
118
African American
100
Asian
109
Caucasian
98
Hispanic
105
demographic
index
Has Kids
87
No Kids
130
- $20k
115
$20k-40k
119
$40k-60k
109
$60k-80k
99
$80k-100k
95
$100k-125k
86
$125k +
70
No College
111
College
100
Adv. Degree
87

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Dr Scholl's Basket Affinity & Size

brand
basket affinity
Neutrogena 7.8x
Glade 7.3x
Secret 6.2x
CoverGirl 6.1x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
231

Where is Dr Scholl's Purchased?

channels
index
Beauty
17
Club
3
Dollar
49
Drug
145
Food
5
Gas & Convenience
0
Mass
192
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Charmin 1.2x
Planters 1.2x
Clorox 1.2x

How Did They Pay?

method
index
Cash
101
Credit
98
Debit
106
Food Stamps
38

When is Dr Scholl's Purchased?

day of week
Sun
16.7%
Mon
12.5%
Tue
12.0%
Wed
12.6%
Thu
12.1%
Fri
15.3%
Sat
18.9%
time of day
Morning
14.4%
Noon
16.1%
Afternoon
33.2%
Evening
27.6%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dr Scholl's consumers purchase?

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Why do Dr Scholl's consumers try new brands?

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Where do Dr Scholl's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dr Scholl's Target Market

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Who actually buys Dr Scholl's? Do these consumers match the intended target market of Dr Scholl's?

Thought bubble

What motivates the target market to purchase Dr Scholl's?

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What other target market should Dr Scholl's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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