Dr Scholl's Consumer Insights

Who buys Dr Scholl's?

A Dr Scholl's consumer is generally lower income, Asian, and older age. Dr Scholl's consumers are more likely to purchase Dr Scholl's during larger pantry stocking trips. Brands such as Neutrogena, Glade, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Dr Scholl's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.48
% of Basket $ (median)
19.8%
Total Basket $ (median)
$47.85

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dr Scholl's Consumer Demographics

demographic
index
Female
99
Male
113
<24
114
25-34
102
35-44
88
45-54
109
55-64
120
65+
118
African American
100
Asian
109
Caucasian
98
Hispanic
105
demographic
index
Has Kids
87
No Kids
130
- $20k
115
$20k-40k
119
$40k-60k
109
$60k-80k
99
$80k-100k
95
$100k-125k
86
$125k +
70
No College
111
College
100
Adv. Degree
87

Understand Dr Scholl's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Dr Scholl's Basket Affinity & Size

brand
basket affinity
Neutrogena 7.8x
Glade 7.3x
Secret 6.2x
CoverGirl 6.1x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
231

Where is Dr Scholl's Purchased?

channels
index
Beauty
17
Club
3
Dollar
49
Drug
145
Food
5
Gas & Convenience
0
Mass
192
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Charmin 1.2x
Planters 1.2x
Clorox 1.2x

How Did They Pay?

method
index
Cash
101
Credit
98
Debit
106
Food Stamps
38

When is Dr Scholl's Purchased?

day of week
Sun
16.7%
Mon
12.5%
Tue
12.0%
Wed
12.6%
Thu
12.1%
Fri
15.3%
Sat
18.9%
time of day
Morning
14.4%
Noon
16.1%
Afternoon
33.2%
Evening
27.6%
Late
8.7%

About Our Dr Scholl's Consumer Insights

How do we know who buys Dr Scholl's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dr Scholl's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.