Dr Teal's Consumer Insights

Who buys Dr Teal's?

A Dr Teal's consumer is generally lower income, African American, and older age. Dr Teal's consumers are more likely to purchase Dr Teal's during larger pantry stocking trips. Brands such as Olay, Febreze, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

Dr Teal's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.88
% of Basket $ (median)
8.7%
Total Basket $ (median)
$55.85

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dr Teal's Consumer Demographics

demographic
index
Female
100
Male
104
<24
124
25-34
112
35-44
85
45-54
101
55-64
132
65+
78
African American
146
Asian
64
Caucasian
105
Hispanic
67
demographic
index
Has Kids
88
No Kids
127
- $20k
89
$20k-40k
122
$40k-60k
99
$60k-80k
97
$80k-100k
100
$100k-125k
90
$125k +
91
No College
88
College
105
Adv. Degree
89

Understand Dr Teal's Consumer Behavior

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Dr Teal's Basket Affinity & Size

brand
basket affinity
Olay 6.5x
Febreze 6.4x
CoverGirl 5.6x
Oral-B 5.3x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
327

Where is Dr Teal's Purchased?

channels
index
Beauty
171
Club
5
Dollar
75
Drug
87
Food
12
Mass
192
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.5x
Sunbeam 1.4x
Taylor Farms 1.4x
Sunny Meadow 1.4x

How Did They Pay?

method
index
Cash
85
Credit
98
Debit
117
Food Stamps
53

When is Dr Teal's Purchased?

day of week
Sun
16.8%
Mon
12.4%
Tue
12.8%
Wed
12.4%
Thu
11.6%
Fri
15.4%
Sat
18.6%
time of day
Morning
14.2%
Noon
14.6%
Afternoon
32.0%
Evening
30.2%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dr Teal's consumers purchase?

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Why do Dr Teal's consumers try new brands?

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Where do Dr Teal's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dr Teal's Target Market

Arrow and target

Who actually buys Dr Teal's? Do these consumers match the intended target market of Dr Teal's?

Thought bubble

What motivates the target market to purchase Dr Teal's?

magnifying glass

What other target market should Dr Teal's look at?

venn diagram

Which other brands have a similar target market?

About Our Dr Teal's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.