Drake's Consumer Insights

Who buys Drake's?

A Drake's consumer is generally higher income, Caucasian, and upper middle age. Drake's consumers are more likely to purchase Drake's during larger pantry stocking trips. Brands such as Entenmann's, Hunt's Snack Pack, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Drake's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.88
% of Basket $ (median)
4.2%
Total Basket $ (median)
$68.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Drake's Consumer Demographics

demographic
index
Female
103
Male
74
<24
141
25-34
59
35-44
99
45-54
144
55-64
112
65+
125
African American
75
Asian
29
Caucasian
115
Hispanic
60
demographic
index
Has Kids
102
No Kids
96
- $20k
86
$20k-40k
73
$40k-60k
92
$60k-80k
95
$80k-100k
107
$100k-125k
138
$125k +
121
No College
141
College
93
Adv. Degree
84

Understand Drake's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Drake's Basket Affinity & Size

brand
basket affinity
Entenmann's 9.4x
Hunt's Snack Pack 9.3x
Dove 8.4x
Libby's 7.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
468

Where is Drake's Purchased?

channels
index
Club
5
Dollar
54
Drug
1
Food
183
Gas & Convenience
6
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.9x
Perdue 2.7x
Entenmann's 2.6x
YoCrunch 2.3x

How Did They Pay?

method
index
Cash
145
Credit
101
Debit
76
Food Stamps
125

When is Drake's Purchased?

day of week
Sun
20.4%
Mon
12.8%
Tue
10.9%
Wed
11.4%
Thu
13.2%
Fri
13.8%
Sat
17.5%
time of day
Morning
16.6%
Noon
17.4%
Afternoon
34.6%
Evening
26.4%
Late
5.1%

Get More Drake's Data

Contact us for the latest Drake's consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Drake's consumers switch to?

Stop sign

Why do consumers stop buying Drake's products?

Store front

Which retailers do Drake's shoppers prefer to shop at?

Sale sign

What motivates consumers to try Drake's products?

Research the Drake's Target Market

Arrow and target

Who actually buys Drake's? Do these consumers match the intended target market of Drake's?

Thought bubble

What motivates the target market to buy Drake's?

Magnifying glass

What other target market should Drake's look at?

Venn diagram

Which other brands have a similar target market?

About Our Drake's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.