Drake's Consumer Insights

Who buys Drake's? A Drake's consumer is generally higher income, Caucasian, and upper middle age. Drake's consumers are more likely to purchase Drake's during larger pantry stocking trips. Brands such as Entenmann's, Hunt's Snack Pack, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

Drake's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.88
% of Basket $ (median)
4.2%
Total Basket $ (median)
$68.78

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Drake's Consumer Demographics

demographic
index
Female
103
Male
74
<24
141
25-34
59
35-44
99
45-54
144
55-64
112
65+
125
African American
75
Asian
29
Caucasian
115
Hispanic
60
demographic
index
Has Kids
102
No Kids
96
- $20k
86
$20k-40k
73
$40k-60k
92
$60k-80k
95
$80k-100k
107
$100k-125k
138
$125k +
121
No College
141
College
93
Adv. Degree
84

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Drake's Basket Affinity & Size

brand
basket affinity
Entenmann's 9.4x
Hunt's Snack Pack 9.3x
Dove 8.4x
Libby's 7.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
468

Where is Drake's Purchased?

channels
index
Club
5
Dollar
54
Drug
1
Food
183
Gas & Convenience
6
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.9x
Perdue 2.7x
Entenmann's 2.6x
YoCrunch 2.3x

How Did They Pay?

method
index
Cash
145
Credit
101
Debit
76
Food Stamps
125

When is Drake's Purchased?

day of week
Sun
20.4%
Mon
12.8%
Tue
10.9%
Wed
11.4%
Thu
13.2%
Fri
13.8%
Sat
17.5%
time of day
Morning
16.6%
Noon
17.4%
Afternoon
34.6%
Evening
26.4%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Drake's consumers purchase?

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Why do Drake's consumers try new brands?

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Where do Drake's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Drake's Target Market

Arrow and target

Who actually buys Drake's? Do these consumers match the intended target market of Drake's?

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What motivates the target market to purchase Drake's?

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What other target market should Drake's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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