Drakes Devil Dogs Consumer Insights

Who buys Drakes Devil Dogs? Drakes Devil Dogs consumers are generally very high income, Caucasian, and adolescent age. Drakes Devil Dogs consumers are more likely to purchase Drakes Devil Dogs during larger pantry stocking trips. Brands such as Entenmann's, Smart Balance, and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

Drakes Devil Dogs Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.0%
Total Basket $ (median)
$74.64

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Drakes Devil Dogs Consumer Demographics

demographic
index
Female
104
Male
65
<24
169
25-34
56
35-44
100
45-54
132
55-64
126
65+
147
African American
50
Asian
40
Caucasian
115
Hispanic
62
demographic
index
Has Kids
102
No Kids
97
- $20k
91
$20k-40k
57
$40k-60k
73
$60k-80k
123
$80k-100k
107
$100k-125k
125
$125k +
143
No College
133
College
91
Adv. Degree
105

Understand Drakes Devil Dogs Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Drakes Devil Dogs Basket Affinity & Size

brand
basket affinity
Entenmann's 19.7x
Smart Balance 19.6x
Perdue 9.8x
Domino 7.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
466

Where is Drakes Devil Dogs Purchased?

channels
index
Drug
3
Food
295
Gas & Convenience
13
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 3.2x
Utz 3.1x
Entenmann's 2.9x
Smart Balance 2.7x

How Did They Pay?

method
index
Cash
108
Credit
117
Debit
84
Food Stamps
75

When is Drakes Devil Dogs Purchased?

day of week
Sun
22.0%
Mon
12.1%
Tue
11.3%
Wed
10.7%
Thu
13.1%
Fri
13.7%
Sat
17.1%
time of day
Morning
18.6%
Noon
17.5%
Afternoon
34.3%
Evening
25.6%
Late
4.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Drakes Devil Dogs consumers purchase?

check mark

Why do Drakes Devil Dogs consumers try new brands?

check mark

Where do Drakes Devil Dogs consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Drakes Devil Dogs Target Market

Arrow and target

Who actually buys Drakes Devil Dogs? Do these consumers match the intended target market of Drakes Devil Dogs?

Thought bubble

What motivates the target market to purchase Drakes Devil Dogs?

magnifying glass

What other target market should Drakes Devil Dogs look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us