Drakes Devil Dogs Consumer Insights

Who buys Drakes Devil Dogs?

A Drakes Devil Dogs consumer is generally very high income, Caucasian, and adolescent age. Drakes Devil Dogs consumers are more likely to purchase Drakes Devil Dogs during larger pantry stocking trips. Brands such as Entenmann's, Smart Balance, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Drakes Devil Dogs Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.0%
Total Basket $ (median)
$74.64

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Drakes Devil Dogs Consumer Demographics

demographic
index
Female
104
Male
65
<24
169
25-34
56
35-44
100
45-54
132
55-64
126
65+
147
African American
50
Asian
40
Caucasian
115
Hispanic
62
demographic
index
Has Kids
102
No Kids
97
- $20k
91
$20k-40k
57
$40k-60k
73
$60k-80k
123
$80k-100k
107
$100k-125k
125
$125k +
143
No College
133
College
91
Adv. Degree
105

Understand Drakes Devil Dogs Consumer Behavior

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Drakes Devil Dogs Basket Affinity & Size

brand
basket affinity
Entenmann's 19.7x
Smart Balance 19.6x
Perdue 9.8x
Domino 7.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
466

Where is Drakes Devil Dogs Purchased?

channels
index
Drug
3
Food
295
Gas & Convenience
13
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 3.2x
Utz 3.1x
Entenmann's 2.9x
Smart Balance 2.7x

How Did They Pay?

method
index
Cash
108
Credit
117
Debit
84
Food Stamps
75

When is Drakes Devil Dogs Purchased?

day of week
Sun
22.0%
Mon
12.1%
Tue
11.3%
Wed
10.7%
Thu
13.1%
Fri
13.7%
Sat
17.1%
time of day
Morning
18.6%
Noon
17.5%
Afternoon
34.3%
Evening
25.6%
Late
4.0%

About Our Drakes Devil Dogs Consumer Insights

How do we know who buys Drakes Devil Dogs? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Drakes Devil Dogs consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.