Dramamine Consumer Insights

Who buys Dramamine?

A Dramamine consumer is generally very high income, Asian, and lower middle age. Dramamine consumers are more likely to purchase Dramamine during larger pantry stocking trips. Brands such as TRESemme, Listerine, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Dramamine Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.35
% of Basket $ (median)
14.0%
Total Basket $ (median)
$31.07

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dramamine Consumer Demographics

demographic
index
Female
101
Male
93
<24
91
25-34
90
35-44
107
45-54
105
55-64
98
65+
72
African American
68
Asian
140
Caucasian
97
Hispanic
100
demographic
index
Has Kids
98
No Kids
105
- $20k
64
$20k-40k
87
$40k-60k
88
$60k-80k
89
$80k-100k
102
$100k-125k
127
$125k +
149
No College
79
College
101
Adv. Degree
121

Understand Dramamine Consumer Behavior

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Dramamine Basket Affinity & Size

brand
basket affinity
TRESemme 12.1x
Listerine 9.4x
Secret 8.2x
Oral-B 7.9x
basket size
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
198

Where is Dramamine Purchased?

channels
index
Beauty
82
Dollar
103
Drug
506
Food
35
Gas & Convenience
71
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.4x
Horizon Organic 1.4x
Orbit 1.4x
Sabra 1.4x

How Did They Pay?

method
index
Cash
128
Credit
99
Debit
96
Food Stamps
38

When is Dramamine Purchased?

day of week
Sun
14.3%
Mon
13.4%
Tue
12.5%
Wed
13.4%
Thu
14.6%
Fri
16.7%
Sat
15.1%
time of day
Morning
18.3%
Noon
16.3%
Afternoon
32.2%
Evening
25.9%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dramamine consumers purchase?

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Why do Dramamine consumers try new brands?

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Where do Dramamine consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dramamine Target Market

Arrow and target

Who actually buys Dramamine? Do these consumers match the intended target market of Dramamine?

Thought bubble

What motivates the target market to purchase Dramamine?

magnifying glass

What other target market should Dramamine look at?

venn diagram

Which other brands have a similar target market?

About Our Dramamine Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.