Dramamine Consumer Insights

Who buys Dramamine?

A Dramamine consumer is generally very high income, Asian, and lower middle age. Dramamine consumers are more likely to purchase Dramamine during larger pantry stocking trips. Brands such as TRESemme, Listerine, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Dramamine Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.35
% of Basket $ (median)
14.0%
Total Basket $ (median)
$31.07

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dramamine Consumer Demographics

demographic
index
Female
101
Male
93
<24
91
25-34
90
35-44
107
45-54
105
55-64
98
65+
72
African American
68
Asian
140
Caucasian
97
Hispanic
100
demographic
index
Has Kids
98
No Kids
105
- $20k
64
$20k-40k
87
$40k-60k
88
$60k-80k
89
$80k-100k
102
$100k-125k
127
$125k +
149
No College
79
College
101
Adv. Degree
121

Understand Dramamine Consumer Behavior

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Dramamine Basket Affinity & Size

brand
basket affinity
TRESemme 12.1x
Listerine 9.4x
Secret 8.2x
Oral-B 7.9x
basket size
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
198

Where is Dramamine Purchased?

channels
index
Beauty
82
Dollar
103
Drug
506
Food
35
Gas & Convenience
71
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.4x
Horizon Organic 1.4x
Orbit 1.4x
Sabra 1.4x

How Did They Pay?

method
index
Cash
128
Credit
99
Debit
96
Food Stamps
38

When is Dramamine Purchased?

day of week
Sun
14.3%
Mon
13.4%
Tue
12.5%
Wed
13.4%
Thu
14.6%
Fri
16.7%
Sat
15.1%
time of day
Morning
18.3%
Noon
16.3%
Afternoon
32.2%
Evening
25.9%
Late
7.3%

About Our Dramamine Consumer Insights

How do we know who buys Dramamine? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dramamine consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.