Drano Consumer Insights

Who buys Drano?

A Drano consumer is generally slightly lower income, Asian, and adolescent age. Drano consumers are more likely to purchase Drano during larger pantry stocking trips. Brands such as Lysol, Clorox, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Drano Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.93
% of Basket $ (median)
10.4%
Total Basket $ (median)
$47.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Drano Consumer Demographics

demographic
index
Female
98
Male
119
<24
122
25-34
113
35-44
98
45-54
92
55-64
89
65+
68
African American
98
Asian
130
Caucasian
98
Hispanic
92
demographic
index
Has Kids
92
No Kids
119
- $20k
101
$20k-40k
101
$40k-60k
104
$60k-80k
99
$80k-100k
100
$100k-125k
100
$125k +
94
No College
82
College
104
Adv. Degree
104

Understand Drano Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Drano Basket Affinity & Size

brand
basket affinity
Lysol 8.0x
Clorox 7.5x
Swiffer 6.8x
Cascade 5.5x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
297

Where is Drano Purchased?

channels
index
Beauty
3
Club
77
Dollar
315
Drug
112
Food
53
Gas & Convenience
6
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Swiffer 1.3x
Weight Watchers Smart Ones 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x

How Did They Pay?

method
index
Cash
95
Credit
102
Debit
109
Food Stamps
35

When is Drano Purchased?

day of week
Sun
18.7%
Mon
13.0%
Tue
11.4%
Wed
11.3%
Thu
12.1%
Fri
13.7%
Sat
19.8%
time of day
Morning
15.1%
Noon
18.1%
Afternoon
33.4%
Evening
26.4%
Late
7.0%

Get More Drano Data

Contact us for the latest Drano consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Drano consumers switch to?

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Why do consumers stop buying Drano products?

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Which retailers do Drano shoppers prefer to shop at?

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What motivates consumers to try Drano products?

Research the Drano Target Market

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Who actually buys Drano? Do these consumers match the intended target market of Drano?

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What motivates the target market to purchase Drano?

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What other target market should Drano look at?

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Which other brands have a similar target market?

About Our Drano Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.