Drano Consumer Insights

Who buys Drano? Drano consumers are generally slightly lower income, Asian, and adolescent age. Drano consumers are more likely to purchase Drano during larger pantry stocking trips. Brands such as Lysol, Clorox, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

Drano Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.93
% of Basket $ (median)
10.4%
Total Basket $ (median)
$47.55

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Drano Consumer Demographics

demographic
index
Female
98
Male
119
<24
122
25-34
113
35-44
98
45-54
92
55-64
89
65+
68
African American
98
Asian
130
Caucasian
98
Hispanic
92
demographic
index
Has Kids
92
No Kids
119
- $20k
101
$20k-40k
101
$40k-60k
104
$60k-80k
99
$80k-100k
100
$100k-125k
100
$125k +
94
No College
82
College
104
Adv. Degree
104

Understand Drano Consumer Behavior

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Drano Basket Affinity & Size

brand
basket affinity
Lysol 8.0x
Clorox 7.5x
Swiffer 6.8x
Cascade 5.5x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
297

Where is Drano Purchased?

channels
index
Beauty
3
Club
77
Dollar
315
Drug
112
Food
53
Gas & Convenience
6
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Swiffer 1.3x
Weight Watchers Smart Ones 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x

How Did They Pay?

method
index
Cash
95
Credit
102
Debit
109
Food Stamps
35

When is Drano Purchased?

day of week
Sun
18.7%
Mon
13.0%
Tue
11.4%
Wed
11.3%
Thu
12.1%
Fri
13.7%
Sat
19.8%
time of day
Morning
15.1%
Noon
18.1%
Afternoon
33.4%
Evening
26.4%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Drano consumers purchase?

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Why do Drano consumers try new brands?

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Where do Drano consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Drano Target Market

Arrow and target

Who actually buys Drano? Do these consumers match the intended target market of Drano?

Thought bubble

What motivates the target market to purchase Drano?

magnifying glass

What other target market should Drano look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us