Drano Consumer Insights

Who buys Drano?

A Drano consumer is generally slightly lower income, Asian, and adolescent age. Drano consumers are more likely to purchase Drano during larger pantry stocking trips. Brands such as Lysol, Clorox, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Drano Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.93
% of Basket $ (median)
10.4%
Total Basket $ (median)
$47.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Drano Consumer Demographics

demographic
index
Female
98
Male
119
<24
122
25-34
113
35-44
98
45-54
92
55-64
89
65+
68
African American
98
Asian
130
Caucasian
98
Hispanic
92
demographic
index
Has Kids
92
No Kids
119
- $20k
101
$20k-40k
101
$40k-60k
104
$60k-80k
99
$80k-100k
100
$100k-125k
100
$125k +
94
No College
82
College
104
Adv. Degree
104

Understand Drano Consumer Behavior

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Drano Basket Affinity & Size

brand
basket affinity
Lysol 8.0x
Clorox 7.5x
Swiffer 6.8x
Cascade 5.5x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
297

Where is Drano Purchased?

channels
index
Beauty
3
Club
77
Dollar
315
Drug
112
Food
53
Gas & Convenience
6
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Swiffer 1.3x
Weight Watchers Smart Ones 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x

How Did They Pay?

method
index
Cash
95
Credit
102
Debit
109
Food Stamps
35

When is Drano Purchased?

day of week
Sun
18.7%
Mon
13.0%
Tue
11.4%
Wed
11.3%
Thu
12.1%
Fri
13.7%
Sat
19.8%
time of day
Morning
15.1%
Noon
18.1%
Afternoon
33.4%
Evening
26.4%
Late
7.0%

About Our Drano Consumer Insights

How do we know who buys Drano? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Drano consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.