Dreamfields Consumer Insights

Who buys Dreamfields?

A Dreamfields consumer is generally very high income, Caucasian, and senior age. Dreamfields consumers are more likely to purchase Dreamfields during larger pantry stocking trips. Brands such as Prego, Post Honey Bunches Of Oats, and Dannon Oikos also tend to be purchased in the same trip. See sample consumer insights data below.

Dreamfields Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.49
% of Basket $ (median)
3.4%
Total Basket $ (median)
$72.47

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dreamfields Consumer Demographics

demographic
index
Female
100
Male
95
<24
45
25-34
75
35-44
98
45-54
128
55-64
127
65+
151
African American
53
Asian
59
Caucasian
112
Hispanic
68
demographic
index
Has Kids
94
No Kids
113
- $20k
58
$20k-40k
80
$40k-60k
93
$60k-80k
96
$80k-100k
110
$100k-125k
122
$125k +
139
No College
76
College
102
Adv. Degree
120

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Dreamfields Basket Affinity & Size

brand
basket affinity
Prego 8.4x
Post Honey Bunches Of Oats 6.7x
Dannon Oikos 6.1x
Bertolli 6.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
539

Where is Dreamfields Purchased?

channels
index
Club
0
Dollar
9
Drug
26
Food
180
Gas & Convenience
12
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.6x
Dannon Oikos 1.6x
Almond Breeze 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
110
Credit
114
Debit
86
Food Stamps
73

When is Dreamfields Purchased?

day of week
Sun
19.7%
Mon
14.7%
Tue
12.5%
Wed
11.6%
Thu
12.1%
Fri
13.7%
Sat
15.8%
time of day
Morning
15.5%
Noon
19.5%
Afternoon
35.3%
Evening
24.4%
Late
5.4%

Get More Dreamfields Data

Contact us for the latest Dreamfields consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dreamfields consumers switch to?

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Why do consumers stop buying Dreamfields products?

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Which retailers do Dreamfields shoppers prefer to shop at?

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What motivates consumers to try Dreamfields products?

Research the Dreamfields Target Market

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Who actually buys Dreamfields? Do these consumers match the intended target market of Dreamfields?

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What motivates the target market to buy Dreamfields?

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What other target market should Dreamfields look at?

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Which other brands have a similar target market?

About Our Dreamfields Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.