Dreft Consumer Insights

Who buys Dreft?

A Dreft consumer is generally very low income, Asian, and young adult age. Dreft consumers are more likely to purchase Dreft during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Dreft Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.69
% of Basket $ (median)
16.9%
Total Basket $ (median)
$69.35

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dreft Consumer Demographics

demographic
index
Female
101
Male
95
<24
137
25-34
154
35-44
91
45-54
50
55-64
79
65+
99
African American
165
Asian
166
Caucasian
82
Hispanic
149
demographic
index
Has Kids
103
No Kids
93
- $20k
115
$20k-40k
103
$40k-60k
101
$60k-80k
91
$80k-100k
97
$100k-125k
94
$125k +
106
No College
99
College
98
Adv. Degree
110

Understand Dreft Consumer Behavior

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Dreft Basket Affinity & Size

brand
basket affinity
Gerber 19.4x
Gerber Graduates 16.0x
Huggies 8.8x
Gain 7.8x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
304

Where is Dreft Purchased?

channels
index
Club
65
Dollar
79
Drug
28
Food
61
Gas & Convenience
3
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.8x
Gerber 2.0x
Huggies 1.9x
Horizon Organic 1.4x

How Did They Pay?

method
index
Cash
73
Credit
102
Debit
114
Food Stamps
52

When is Dreft Purchased?

day of week
Sun
18.8%
Mon
12.4%
Tue
11.3%
Wed
11.6%
Thu
11.2%
Fri
14.9%
Sat
19.7%
time of day
Morning
13.8%
Noon
18.9%
Afternoon
35.9%
Evening
25.2%
Late
6.2%

About Our Dreft Consumer Insights

How do we know who buys Dreft? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dreft consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.