Dreyer's Consumer Insights

Who buys Dreyer's?

A Dreyer's consumer is generally very high income, Asian, and senior age. Dreyer's consumers are more likely to purchase Dreyer's during larger pantry stocking trips. Brands such as Oroweat, Breyers, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Dreyer's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.88
% of Basket $ (median)
10.1%
Total Basket $ (median)
$38.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dreyer's Consumer Demographics

demographic
index
Female
99
Male
111
<24
101
25-34
89
35-44
96
45-54
105
55-64
125
65+
152
African American
78
Asian
121
Caucasian
99
Hispanic
101
demographic
index
Has Kids
95
No Kids
110
- $20k
96
$20k-40k
95
$40k-60k
100
$60k-80k
98
$80k-100k
100
$100k-125k
102
$125k +
110
No College
88
College
102
Adv. Degree
104

Understand Dreyer's Consumer Behavior

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Dreyer's Basket Affinity & Size

brand
basket affinity
Oroweat 5.5x
Breyers 4.9x
Horizon Organic 4.5x
Fresh Express 4.5x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
296

Where is Dreyer's Purchased?

channels
index
Club
15
Dollar
269
Drug
74
Food
178
Gas & Convenience
26
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.8x
Taylor Farms 1.5x
Skippy 1.5x
Horizon Organic 1.4x

How Did They Pay?

method
index
Cash
134
Credit
97
Debit
87
Food Stamps
100

When is Dreyer's Purchased?

day of week
Sun
17.7%
Mon
13.0%
Tue
12.5%
Wed
12.1%
Thu
12.1%
Fri
15.0%
Sat
17.7%
time of day
Morning
10.8%
Noon
13.1%
Afternoon
32.6%
Evening
34.9%
Late
8.6%

Get More Dreyer's Data

Better understand Dreyer's consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Dreyer's consumers switch to?

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Why do consumers stop buying Dreyer's products?

Store front

Which retailers do Dreyer's shoppers prefer to shop at?

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What motivates consumers to try Dreyer's products?

Research the Dreyer's Target Market

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Who actually buys Dreyer's? Do these consumers match the intended target market of Dreyer's?

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What motivates the target market to buy Dreyer's?

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What other target market should Dreyer's look at?

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Which other brands have a similar target market?

About Our Dreyer's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.