Dreyer's Consumer Insights

Who buys Dreyer's? A Dreyer's consumer is generally very high income, Asian, and senior age. Dreyer's consumers are more likely to purchase Dreyer's during larger pantry stocking trips. Brands such as Oroweat, Breyers, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Dreyer's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.88
% of Basket $ (median)
10.1%
Total Basket $ (median)
$38.49

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dreyer's Consumer Demographics

demographic
index
Female
99
Male
111
<24
101
25-34
89
35-44
96
45-54
105
55-64
125
65+
152
African American
78
Asian
121
Caucasian
99
Hispanic
101
demographic
index
Has Kids
95
No Kids
110
- $20k
96
$20k-40k
95
$40k-60k
100
$60k-80k
98
$80k-100k
100
$100k-125k
102
$125k +
110
No College
88
College
102
Adv. Degree
104

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Dreyer's Basket Affinity & Size

brand
basket affinity
Oroweat 5.5x
Breyers 4.9x
Horizon Organic 4.5x
Fresh Express 4.5x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
296

Where is Dreyer's Purchased?

channels
index
Club
15
Dollar
269
Drug
74
Food
178
Gas & Convenience
26
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.8x
Taylor Farms 1.5x
Skippy 1.5x
Horizon Organic 1.4x

How Did They Pay?

method
index
Cash
134
Credit
97
Debit
87
Food Stamps
100

When is Dreyer's Purchased?

day of week
Sun
17.7%
Mon
13.0%
Tue
12.5%
Wed
12.1%
Thu
12.1%
Fri
15.0%
Sat
17.7%
time of day
Morning
10.8%
Noon
13.1%
Afternoon
32.6%
Evening
34.9%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dreyer's consumers purchase?

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Why do Dreyer's consumers try new brands?

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Where do Dreyer's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dreyer's Target Market

Arrow and target

Who actually buys Dreyer's? Do these consumers match the intended target market of Dreyer's?

Thought bubble

What motivates the target market to purchase Dreyer's?

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What other target market should Dreyer's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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