Dreyer's Edy's Consumer Insights

Who buys Dreyer's Edy's? A Dreyer's Edy's consumer is generally very high income, Caucasian, and senior age. Dreyer's Edy's consumers are more likely to purchase Dreyer's Edy's during larger pantry stocking trips. Brands such as Fresh Selections, Birds Eye, and Dannon also tend to be purchased in the same trip. Sample consumer insights data below.

Dreyer's Edy's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.24
% of Basket $ (median)
9.6%
Total Basket $ (median)
$44.23

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Dreyer's Edy's Consumer Demographics

demographic
index
Female
98
Male
115
<24
90
25-34
88
35-44
96
45-54
108
55-64
128
65+
150
African American
88
Asian
88
Caucasian
103
Hispanic
92
demographic
index
Has Kids
93
No Kids
115
- $20k
91
$20k-40k
90
$40k-60k
102
$60k-80k
96
$80k-100k
103
$100k-125k
103
$125k +
116
No College
86
College
100
Adv. Degree
114

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Dreyer's Edy's Basket Affinity & Size

brand
basket affinity
Fresh Selections 6.4x
Birds Eye 4.2x
Dannon 4.0x
Pop-Tarts 3.9x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
356

Where is Dreyer's Edy's Purchased?

channels
index
Club
1
Dollar
51
Drug
55
Food
227
Gas & Convenience
43
Mass
39
regions
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What Else Do They Buy?

brand
household affinity
Fresh Selections 1.4x
Nabisco Triscuit 1.3x
Eggland's Best 1.3x
Dannon 1.3x

How Did They Pay?

method
index
Cash
100
Credit
116
Debit
87
Food Stamps
99

When is Dreyer's Edy's Purchased?

day of week
Sun
18.0%
Mon
12.9%
Tue
12.6%
Wed
12.1%
Thu
12.0%
Fri
15.1%
Sat
17.5%
time of day
Morning
11.5%
Noon
13.9%
Afternoon
32.8%
Evening
33.5%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dreyer's Edy's consumers purchase?

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Why do Dreyer's Edy's consumers try new brands?

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Where do Dreyer's Edy's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

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Every retailer, from Big Box to Bodegas to Online.

Research the Dreyer's Edy's Target Market

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Who actually buys Dreyer's Edy's? Do these consumers match the intended target market of Dreyer's Edy's?

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What motivates the target market to purchase Dreyer's Edy's?

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What other target market should Dreyer's Edy's look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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