Dreyer's Edy's Consumer Insights

Who buys Dreyer's Edy's?

A Dreyer's Edy's consumer is generally very high income, Caucasian, and senior age. Dreyer's Edy's consumers are more likely to purchase Dreyer's Edy's during larger pantry stocking trips. Brands such as Fresh Selections, Birds Eye, and Dannon also tend to be purchased in the same trip. See sample consumer insights data below.

Dreyer's Edy's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.24
% of Basket $ (median)
9.6%
Total Basket $ (median)
$44.23

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dreyer's Edy's Consumer Demographics

demographic
index
Female
98
Male
115
<24
90
25-34
88
35-44
96
45-54
108
55-64
128
65+
150
African American
88
Asian
88
Caucasian
103
Hispanic
92
demographic
index
Has Kids
93
No Kids
115
- $20k
91
$20k-40k
90
$40k-60k
102
$60k-80k
96
$80k-100k
103
$100k-125k
103
$125k +
116
No College
86
College
100
Adv. Degree
114

Understand Dreyer's Edy's Consumer Behavior

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Dreyer's Edy's Basket Affinity & Size

brand
basket affinity
Fresh Selections 6.4x
Birds Eye 4.2x
Dannon 4.0x
Pop-Tarts 3.9x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
356

Where is Dreyer's Edy's Purchased?

channels
index
Club
1
Dollar
51
Drug
55
Food
227
Gas & Convenience
43
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.4x
Nabisco Triscuit 1.3x
Eggland's Best 1.3x
Dannon 1.3x

How Did They Pay?

method
index
Cash
100
Credit
116
Debit
87
Food Stamps
99

When is Dreyer's Edy's Purchased?

day of week
Sun
18.0%
Mon
12.9%
Tue
12.6%
Wed
12.1%
Thu
12.0%
Fri
15.1%
Sat
17.5%
time of day
Morning
11.5%
Noon
13.9%
Afternoon
32.8%
Evening
33.5%
Late
8.3%

About Our Dreyer's Edy's Consumer Insights

How do we know who buys Dreyer's Edy's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dreyer's Edy's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.