Dreyer's/Edy's Grand Consumer Insights

Who buys Dreyer's/Edy's Grand? A Dreyer's/Edy's Grand consumer is generally very low income, Asian, and upper middle age. Dreyer's/Edy's Grand consumers are more likely to purchase Dreyer's/Edy's Grand during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Lays Wavy, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Dreyer's/Edy's Grand Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
11.8%
Total Basket $ (median)
$33.61

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Dreyer's/Edy's Grand Consumer Demographics

demographic
index
Female
100
Male
101
<24
105
25-34
93
35-44
99
45-54
109
55-64
104
65+
104
African American
79
Asian
115
Caucasian
99
Hispanic
100
demographic
index
Has Kids
102
No Kids
95
- $20k
110
$20k-40k
109
$40k-60k
103
$60k-80k
108
$80k-100k
91
$100k-125k
90
$125k +
84
No College
102
College
104
Adv. Degree
79

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Dreyer's/Edy's Grand Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 4.6x
Lays Wavy 3.9x
Kelloggs Pop Tarts 3.8x
Yoplait Light 3.7x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
281

Where is Dreyer's/Edy's Grand Purchased?

channels
index
Club
2
Dollar
1005
Drug
112
Food
108
Gas & Convenience
6
Mass
82
regions
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What Else Do They Buy?

brand
household affinity
King's Hawaiian 1.3x
Red Bull 1.3x
Taylor Farms 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
180
Credit
77
Debit
79
Food Stamps
126

When is Dreyer's/Edy's Grand Purchased?

day of week
Sun
17.3%
Mon
12.9%
Tue
12.1%
Wed
12.0%
Thu
12.4%
Fri
15.0%
Sat
18.3%
time of day
Morning
9.0%
Noon
10.7%
Afternoon
30.7%
Evening
39.9%
Late
9.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dreyer's/Edy's Grand consumers purchase?

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Why do Dreyer's/Edy's Grand consumers try new brands?

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Where do Dreyer's/Edy's Grand consumers prefer to shop?

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Data Highlights

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Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

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The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

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Every retailer, from Big Box to Bodegas to Online.

Research the Dreyer's/Edy's Grand Target Market

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Who actually buys Dreyer's/Edy's Grand? Do these consumers match the intended target market of Dreyer's/Edy's Grand?

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What motivates the target market to purchase Dreyer's/Edy's Grand?

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What other target market should Dreyer's/Edy's Grand look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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