Dreyer's/Edy's Grand Consumer Insights

Who buys Dreyer's/Edy's Grand?

A Dreyer's/Edy's Grand consumer is generally very low income, Asian, and upper middle age. Dreyer's/Edy's Grand consumers are more likely to purchase Dreyer's/Edy's Grand during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Lays Wavy, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Dreyer's/Edy's Grand Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
11.8%
Total Basket $ (median)
$33.61

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dreyer's/Edy's Grand Consumer Demographics

demographic
index
Female
100
Male
101
<24
105
25-34
93
35-44
99
45-54
109
55-64
104
65+
104
African American
79
Asian
115
Caucasian
99
Hispanic
100
demographic
index
Has Kids
102
No Kids
95
- $20k
110
$20k-40k
109
$40k-60k
103
$60k-80k
108
$80k-100k
91
$100k-125k
90
$125k +
84
No College
102
College
104
Adv. Degree
79

Understand Dreyer's/Edy's Grand Consumer Behavior

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Dreyer's/Edy's Grand Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 4.6x
Lays Wavy 3.9x
Kelloggs Pop Tarts 3.8x
Yoplait Light 3.7x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
281

Where is Dreyer's/Edy's Grand Purchased?

channels
index
Club
2
Dollar
1005
Drug
112
Food
108
Gas & Convenience
6
Mass
82
regions
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What Else Do They Buy?

brand
household affinity
King's Hawaiian 1.3x
Red Bull 1.3x
Taylor Farms 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
180
Credit
77
Debit
79
Food Stamps
126

When is Dreyer's/Edy's Grand Purchased?

day of week
Sun
17.3%
Mon
12.9%
Tue
12.1%
Wed
12.0%
Thu
12.4%
Fri
15.0%
Sat
18.3%
time of day
Morning
9.0%
Noon
10.7%
Afternoon
30.7%
Evening
39.9%
Late
9.7%

Get More Dreyer's/Edy's Grand Data

Contact us for the latest Dreyer's/Edy's Grand consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dreyer's/Edy's Grand consumers switch to?

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Why do consumers stop buying Dreyer's/Edy's Grand products?

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Which retailers do Dreyer's/Edy's Grand shoppers prefer to shop at?

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What motivates consumers to try Dreyer's/Edy's Grand products?

Research the Dreyer's/Edy's Grand Target Market

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Who actually buys Dreyer's/Edy's Grand? Do these consumers match the intended target market of Dreyer's/Edy's Grand?

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What motivates the target market to purchase Dreyer's/Edy's Grand?

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What other target market should Dreyer's/Edy's Grand look at?

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Which other brands have a similar target market?

About Our Dreyer's/Edy's Grand Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.