Dreyer's Edy's SlowChurned Consumer Insights

Who buys Dreyer's Edy's SlowChurned? Dreyer's Edy's SlowChurned consumers are generally very high income, Caucasian, and senior age. Dreyer's Edy's SlowChurned consumers are more likely to purchase Dreyer's Edy's SlowChurned during larger pantry stocking trips. Brands such as Jennie-O, Weight Watchers Smart Ones, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Dreyer's Edy's SlowChurned Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.89
% of Basket $ (median)
8.8%
Total Basket $ (median)
$44.02

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Dreyer's Edy's SlowChurned Consumer Demographics

demographic
index
Female
99
Male
110
<24
101
25-34
85
35-44
97
45-54
100
55-64
134
65+
193
African American
58
Asian
88
Caucasian
104
Hispanic
92
demographic
index
Has Kids
93
No Kids
116
- $20k
84
$20k-40k
95
$40k-60k
96
$60k-80k
93
$80k-100k
107
$100k-125k
110
$125k +
115
No College
89
College
100
Adv. Degree
114

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Dreyer's Edy's SlowChurned Basket Affinity & Size

brand
basket affinity
Jennie-O 4.5x
Weight Watchers Smart Ones 4.3x
Oroweat 4.2x
Marie Callender's 4.2x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
341

Where is Dreyer's Edy's SlowChurned Purchased?

channels
index
Club
2
Dollar
260
Drug
139
Food
129
Gas & Convenience
2
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.4x
Lean Cuisine 1.4x
Jennie-O 1.4x
Oroweat 1.4x

How Did They Pay?

method
index
Cash
156
Credit
93
Debit
82
Food Stamps
83

When is Dreyer's Edy's SlowChurned Purchased?

day of week
Sun
17.0%
Mon
12.8%
Tue
12.3%
Wed
12.2%
Thu
12.3%
Fri
15.3%
Sat
18.1%
time of day
Morning
10.5%
Noon
13.4%
Afternoon
32.3%
Evening
34.8%
Late
9.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dreyer's Edy's SlowChurned consumers purchase?

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Why do Dreyer's Edy's SlowChurned consumers try new brands?

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Where do Dreyer's Edy's SlowChurned consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

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Every retailer, from Big Box to Bodegas to Online.

Research the Dreyer's Edy's SlowChurned Target Market

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Who actually buys Dreyer's Edy's SlowChurned? Do these consumers match the intended target market of Dreyer's Edy's SlowChurned?

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What motivates the target market to purchase Dreyer's Edy's SlowChurned?

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What other target market should Dreyer's Edy's SlowChurned look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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