Dreyer's Edy's SlowChurned Consumer Insights

Who buys Dreyer's Edy's SlowChurned?

A Dreyer's Edy's SlowChurned consumer is generally very high income, Caucasian, and senior age. Dreyer's Edy's SlowChurned consumers are more likely to purchase Dreyer's Edy's SlowChurned during larger pantry stocking trips. Brands such as Jennie-O, Weight Watchers Smart Ones, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Dreyer's Edy's SlowChurned Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.89
% of Basket $ (median)
8.8%
Total Basket $ (median)
$44.02

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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Dreyer's Edy's SlowChurned Consumer Demographics

demographic
index
Female
99
Male
110
<24
101
25-34
85
35-44
97
45-54
100
55-64
134
65+
193
African American
58
Asian
88
Caucasian
104
Hispanic
92
demographic
index
Has Kids
93
No Kids
116
- $20k
84
$20k-40k
95
$40k-60k
96
$60k-80k
93
$80k-100k
107
$100k-125k
110
$125k +
115
No College
89
College
100
Adv. Degree
114

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Dreyer's Edy's SlowChurned Basket Affinity & Size

brand
basket affinity
Jennie-O 4.5x
Weight Watchers Smart Ones 4.3x
Oroweat 4.2x
Marie Callender's 4.2x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
341

Where is Dreyer's Edy's SlowChurned Purchased?

channels
index
Club
2
Dollar
260
Drug
139
Food
129
Gas & Convenience
2
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.4x
Lean Cuisine 1.4x
Jennie-O 1.4x
Oroweat 1.4x

How Did They Pay?

method
index
Cash
156
Credit
93
Debit
82
Food Stamps
83

When is Dreyer's Edy's SlowChurned Purchased?

day of week
Sun
17.0%
Mon
12.8%
Tue
12.3%
Wed
12.2%
Thu
12.3%
Fri
15.3%
Sat
18.1%
time of day
Morning
10.5%
Noon
13.4%
Afternoon
32.3%
Evening
34.8%
Late
9.0%

About Our Dreyer's Edy's SlowChurned Consumer Insights

How do we know who buys Dreyer's Edy's SlowChurned? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dreyer's Edy's SlowChurned consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.