Dreyer's Outshine Consumer Insights

Who buys Dreyer's Outshine?

A Dreyer's Outshine consumer is generally slightly lower income, African American, and older age. Dreyer's Outshine consumers are more likely to purchase Dreyer's Outshine during larger pantry stocking trips. Brands such as Archer Farms, Birds Eye Steamfresh, and Digiorno also tend to be purchased in the same trip. See sample consumer insights data below.

Dreyer's Outshine Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.88
% of Basket $ (median)
6.6%
Total Basket $ (median)
$58.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dreyer's Outshine Consumer Demographics

demographic
index
Female
100
Male
103
<24
98
25-34
103
35-44
99
45-54
90
55-64
117
65+
111
African American
109
Asian
109
Caucasian
99
Hispanic
92
demographic
index
Has Kids
99
No Kids
103
- $20k
84
$20k-40k
92
$40k-60k
112
$60k-80k
93
$80k-100k
106
$100k-125k
100
$125k +
105
No College
72
College
105
Adv. Degree
110

Understand Dreyer's Outshine Consumer Behavior

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Dreyer's Outshine Basket Affinity & Size

brand
basket affinity
Archer Farms 10.6x
Birds Eye Steamfresh 5.1x
Digiorno 4.9x
Bertolli 4.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
404

Where is Dreyer's Outshine Purchased?

channels
index
Club
164
Drug
15
Food
83
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.6x
Nabisco Triscuit 1.5x
General Mills Fiber One 1.5x
Huggies 1.5x

How Did They Pay?

method
index
Cash
84
Credit
104
Debit
101
Food Stamps
113

When is Dreyer's Outshine Purchased?

day of week
Sun
17.6%
Mon
13.5%
Tue
13.1%
Wed
11.8%
Thu
12.9%
Fri
13.8%
Sat
17.3%
time of day
Morning
13.6%
Noon
15.9%
Afternoon
33.5%
Evening
29.8%
Late
7.2%

About Our Dreyer's Outshine Consumer Insights

How do we know who buys Dreyer's Outshine? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dreyer's Outshine consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.