Dreyer's Outshine Consumer Insights

Who buys Dreyer's Outshine? Dreyer's Outshine consumers are generally slightly lower income, African American, and older age. Dreyer's Outshine consumers are more likely to purchase Dreyer's Outshine during larger pantry stocking trips. Brands such as Archer Farms, Birds Eye Steamfresh, and Digiorno also tend to be purchased in the same trip. Sample consumer insights data below.

Dreyer's Outshine Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.88
% of Basket $ (median)
6.6%
Total Basket $ (median)
$58.77

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dreyer's Outshine Consumer Demographics

demographic
index
Female
100
Male
103
<24
98
25-34
103
35-44
99
45-54
90
55-64
117
65+
111
African American
109
Asian
109
Caucasian
99
Hispanic
92
demographic
index
Has Kids
99
No Kids
103
- $20k
84
$20k-40k
92
$40k-60k
112
$60k-80k
93
$80k-100k
106
$100k-125k
100
$125k +
105
No College
72
College
105
Adv. Degree
110

Understand Dreyer's Outshine Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Dreyer's Outshine Basket Affinity & Size

brand
basket affinity
Archer Farms 10.6x
Birds Eye Steamfresh 5.1x
Digiorno 4.9x
Bertolli 4.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
404

Where is Dreyer's Outshine Purchased?

channels
index
Club
164
Drug
15
Food
83
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.6x
Nabisco Triscuit 1.5x
General Mills Fiber One 1.5x
Huggies 1.5x

How Did They Pay?

method
index
Cash
84
Credit
104
Debit
101
Food Stamps
113

When is Dreyer's Outshine Purchased?

day of week
Sun
17.6%
Mon
13.5%
Tue
13.1%
Wed
11.8%
Thu
12.9%
Fri
13.8%
Sat
17.3%
time of day
Morning
13.6%
Noon
15.9%
Afternoon
33.5%
Evening
29.8%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Dreyer's Outshine consumers purchase?

check mark

Why do Dreyer's Outshine consumers try new brands?

check mark

Where do Dreyer's Outshine consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dreyer's Outshine Target Market

Arrow and target

Who actually buys Dreyer's Outshine? Do these consumers match the intended target market of Dreyer's Outshine?

Thought bubble

What motivates the target market to purchase Dreyer's Outshine?

magnifying glass

What other target market should Dreyer's Outshine look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us