Driscoll's Consumer Insights

Who buys Driscoll's?

A Driscoll's consumer is generally very high income, Caucasian, and senior age. Driscoll's consumers are more likely to purchase Driscoll's during larger pantry stocking trips. Brands such as Archer Farms, Fresh Selections, and Green Giant also tend to be purchased in the same trip. Sample consumer insights data below.

Driscoll's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.52
% of Basket $ (median)
5.2%
Total Basket $ (median)
$67.41

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Driscoll's Consumer Demographics

demographic
index
Female
100
Male
99
<24
91
25-34
96
35-44
106
45-54
97
55-64
87
65+
111
African American
50
Asian
89
Caucasian
106
Hispanic
81
demographic
index
Has Kids
105
No Kids
89
- $20k
69
$20k-40k
71
$40k-60k
83
$60k-80k
98
$80k-100k
113
$100k-125k
125
$125k +
150
No College
62
College
102
Adv. Degree
138

Understand Driscoll's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Driscoll's Basket Affinity & Size

brand
basket affinity
Archer Farms 8.6x
Fresh Selections 8.5x
Green Giant 4.9x
Horizon Organic 4.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
427

Where is Driscoll's Purchased?

channels
index
Club
127
Dollar
1
Drug
9
Food
132
Gas & Convenience
3
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.3x
Nabisco Triscuit 1.2x
Dannon 1.2x
Archer Farms 1.2x

How Did They Pay?

method
index
Cash
77
Credit
124
Debit
91
Food Stamps
75

When is Driscoll's Purchased?

day of week
Sun
18.3%
Mon
14.0%
Tue
12.4%
Wed
12.0%
Thu
11.8%
Fri
14.2%
Sat
17.3%
time of day
Morning
15.2%
Noon
18.1%
Afternoon
35.3%
Evening
26.1%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Driscoll's consumers purchase?

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Why do Driscoll's consumers try new brands?

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Where do Driscoll's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Driscoll's Target Market

Arrow and target

Who actually buys Driscoll's? Do these consumers match the intended target market of Driscoll's?

Thought bubble

What motivates the target market to purchase Driscoll's?

magnifying glass

What other target market should Driscoll's look at?

venn diagram

Which other brands have a similar target market?

About Our Driscoll's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.