Driscoll's Consumer Insights

Who buys Driscoll's?

A Driscoll's consumer is generally very high income, Caucasian, and senior age. Driscoll's consumers are more likely to purchase Driscoll's during larger pantry stocking trips. Brands such as Archer Farms, Fresh Selections, and Green Giant also tend to be purchased in the same trip. See sample consumer insights data below.

Driscoll's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.52
% of Basket $ (median)
5.2%
Total Basket $ (median)
$67.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Driscoll's Consumer Demographics

demographic
index
Female
100
Male
99
<24
91
25-34
96
35-44
106
45-54
97
55-64
87
65+
111
African American
50
Asian
89
Caucasian
106
Hispanic
81
demographic
index
Has Kids
105
No Kids
89
- $20k
69
$20k-40k
71
$40k-60k
83
$60k-80k
98
$80k-100k
113
$100k-125k
125
$125k +
150
No College
62
College
102
Adv. Degree
138

Understand Driscoll's Consumer Behavior

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Driscoll's Basket Affinity & Size

brand
basket affinity
Archer Farms 8.6x
Fresh Selections 8.5x
Green Giant 4.9x
Horizon Organic 4.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
427

Where is Driscoll's Purchased?

channels
index
Club
127
Dollar
1
Drug
9
Food
132
Gas & Convenience
3
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.3x
Nabisco Triscuit 1.2x
Dannon 1.2x
Archer Farms 1.2x

How Did They Pay?

method
index
Cash
77
Credit
124
Debit
91
Food Stamps
75

When is Driscoll's Purchased?

day of week
Sun
18.3%
Mon
14.0%
Tue
12.4%
Wed
12.0%
Thu
11.8%
Fri
14.2%
Sat
17.3%
time of day
Morning
15.2%
Noon
18.1%
Afternoon
35.3%
Evening
26.1%
Late
5.3%

Get More Driscoll's Data

Contact us for the latest Driscoll's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Driscoll's consumers switch to?

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Why do consumers stop buying Driscoll's products?

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Which retailers do Driscoll's shoppers prefer to shop at?

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What motivates consumers to try Driscoll's products?

Research the Driscoll's Target Market

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Who actually buys Driscoll's? Do these consumers match the intended target market of Driscoll's?

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What motivates the target market to buy Driscoll's?

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What other target market should Driscoll's look at?

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Which other brands have a similar target market?

About Our Driscoll's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.