Dry Idea Consumer Insights

Who buys Dry Idea? Dry Idea consumers are generally very low income, Hispanic, and senior age. Dry Idea consumers are more likely to purchase Dry Idea during larger pantry stocking trips. Brands such as Crest, Olay, and Colgate also tend to be purchased in the same trip. Sample consumer insights data below.

Dry Idea Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.29
% of Basket $ (median)
15.7%
Total Basket $ (median)
$27.34

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dry Idea Consumer Demographics

demographic
index
Female
100
Male
98
<24
95
25-34
95
35-44
80
45-54
115
55-64
159
65+
167
African American
138
Asian
126
Caucasian
89
Hispanic
143
demographic
index
Has Kids
85
No Kids
133
- $20k
139
$20k-40k
108
$40k-60k
108
$60k-80k
100
$80k-100k
95
$100k-125k
88
$125k +
69
No College
111
College
94
Adv. Degree
115

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Dry Idea Basket Affinity & Size

brand
basket affinity
Crest 9.7x
Olay 8.9x
Colgate 7.7x
Neutrogena 6.6x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
235

Where is Dry Idea Purchased?

channels
index
Beauty
27
Dollar
29
Drug
653
Food
47
Gas & Convenience
3
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.6x
CoverGirl 1.5x
Scott 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
125
Credit
103
Debit
88
Food Stamps
32

When is Dry Idea Purchased?

day of week
Sun
18.3%
Mon
14.1%
Tue
13.0%
Wed
13.2%
Thu
12.1%
Fri
12.6%
Sat
16.6%
time of day
Morning
16.7%
Noon
15.6%
Afternoon
35.0%
Evening
26.0%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dry Idea consumers purchase?

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Why do Dry Idea consumers try new brands?

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Where do Dry Idea consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dry Idea Target Market

Arrow and target

Who actually buys Dry Idea? Do these consumers match the intended target market of Dry Idea?

Thought bubble

What motivates the target market to purchase Dry Idea?

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What other target market should Dry Idea look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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