Dry Idea Consumer Insights

Who buys Dry Idea?

A Dry Idea consumer is generally very low income, Hispanic, and senior age. Dry Idea consumers are more likely to purchase Dry Idea during larger pantry stocking trips. Brands such as Crest, Olay, and Colgate also tend to be purchased in the same trip. See sample consumer insights data below.

Dry Idea Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.29
% of Basket $ (median)
15.7%
Total Basket $ (median)
$27.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dry Idea Consumer Demographics

demographic
index
Female
100
Male
98
<24
95
25-34
95
35-44
80
45-54
115
55-64
159
65+
167
African American
138
Asian
126
Caucasian
89
Hispanic
143
demographic
index
Has Kids
85
No Kids
133
- $20k
139
$20k-40k
108
$40k-60k
108
$60k-80k
100
$80k-100k
95
$100k-125k
88
$125k +
69
No College
111
College
94
Adv. Degree
115

Understand Dry Idea Consumer Behavior

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Dry Idea Basket Affinity & Size

brand
basket affinity
Crest 9.7x
Olay 8.9x
Colgate 7.7x
Neutrogena 6.6x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
235

Where is Dry Idea Purchased?

channels
index
Beauty
27
Dollar
29
Drug
653
Food
47
Gas & Convenience
3
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.6x
CoverGirl 1.5x
Scott 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
125
Credit
103
Debit
88
Food Stamps
32

When is Dry Idea Purchased?

day of week
Sun
18.3%
Mon
14.1%
Tue
13.0%
Wed
13.2%
Thu
12.1%
Fri
12.6%
Sat
16.6%
time of day
Morning
16.7%
Noon
15.6%
Afternoon
35.0%
Evening
26.0%
Late
6.7%

Get More Dry Idea Data

Contact us for the latest Dry Idea consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dry Idea consumers switch to?

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Why do consumers stop buying Dry Idea products?

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Which retailers do Dry Idea shoppers prefer to shop at?

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What motivates consumers to try Dry Idea products?

Research the Dry Idea Target Market

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Who actually buys Dry Idea? Do these consumers match the intended target market of Dry Idea?

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What motivates the target market to buy Dry Idea?

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What other target market should Dry Idea look at?

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Which other brands have a similar target market?

About Our Dry Idea Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.