Dry Idea Consumer Insights

Who buys Dry Idea?

A Dry Idea consumer is generally very low income, Hispanic, and senior age. Dry Idea consumers are more likely to purchase Dry Idea during larger pantry stocking trips. Brands such as Crest, Olay, and Colgate also tend to be purchased in the same trip. See sample consumer insights data below.

Dry Idea Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.29
% of Basket $ (median)
15.7%
Total Basket $ (median)
$27.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dry Idea Consumer Demographics

demographic
index
Female
100
Male
98
<24
95
25-34
95
35-44
80
45-54
115
55-64
159
65+
167
African American
138
Asian
126
Caucasian
89
Hispanic
143
demographic
index
Has Kids
85
No Kids
133
- $20k
139
$20k-40k
108
$40k-60k
108
$60k-80k
100
$80k-100k
95
$100k-125k
88
$125k +
69
No College
111
College
94
Adv. Degree
115

Understand Dry Idea Consumer Behavior

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Dry Idea Basket Affinity & Size

brand
basket affinity
Crest 9.7x
Olay 8.9x
Colgate 7.7x
Neutrogena 6.6x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
235

Where is Dry Idea Purchased?

channels
index
Beauty
27
Dollar
29
Drug
653
Food
47
Gas & Convenience
3
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.6x
CoverGirl 1.5x
Scott 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
125
Credit
103
Debit
88
Food Stamps
32

When is Dry Idea Purchased?

day of week
Sun
18.3%
Mon
14.1%
Tue
13.0%
Wed
13.2%
Thu
12.1%
Fri
12.6%
Sat
16.6%
time of day
Morning
16.7%
Noon
15.6%
Afternoon
35.0%
Evening
26.0%
Late
6.7%

About Our Dry Idea Consumer Insights

How do we know who buys Dry Idea? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dry Idea consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.