Dubble Bubble Consumer Insights

Who buys Dubble Bubble? A Dubble Bubble consumer is generally higher income, African American, and lower middle age. Dubble Bubble consumers are more likely to purchase Dubble Bubble during larger pantry stocking trips. Brands such as Skittles, Reese's, and Cadbury also tend to be purchased in the same trip. Sample consumer insights data below.

Dubble Bubble Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
5.1%
Total Basket $ (median)
$38.57

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dubble Bubble Consumer Demographics

demographic
index
Female
101
Male
91
<24
51
25-34
69
35-44
117
45-54
114
55-64
110
65+
77
African American
132
Asian
44
Caucasian
107
Hispanic
82
demographic
index
Has Kids
107
No Kids
84
- $20k
67
$20k-40k
85
$40k-60k
108
$60k-80k
106
$80k-100k
88
$100k-125k
118
$125k +
115
No College
106
College
98
Adv. Degree
104

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Dubble Bubble Basket Affinity & Size

brand
basket affinity
Skittles 13.3x
Reese's 11.5x
Cadbury 11.5x
Hershey's Kisses 6.9x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
322

Where is Dubble Bubble Purchased?

channels
index
Club
202
Dollar
690
Drug
70
Food
39
Gas & Convenience
51
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
YoCrunch 1.6x
Skittles 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
103
Credit
98
Debit
101
Food Stamps
108

When is Dubble Bubble Purchased?

day of week
Sun
13.1%
Mon
13.9%
Tue
12.7%
Wed
13.2%
Thu
14.4%
Fri
15.6%
Sat
17.0%
time of day
Morning
16.3%
Noon
17.6%
Afternoon
34.7%
Evening
26.6%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dubble Bubble consumers purchase?

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Why do Dubble Bubble consumers try new brands?

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Where do Dubble Bubble consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dubble Bubble Target Market

Arrow and target

Who actually buys Dubble Bubble? Do these consumers match the intended target market of Dubble Bubble?

Thought bubble

What motivates the target market to purchase Dubble Bubble?

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What other target market should Dubble Bubble look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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