Dubble Bubble Consumer Insights

Who buys Dubble Bubble?

A Dubble Bubble consumer is generally higher income, African American, and lower middle age. Dubble Bubble consumers are more likely to purchase Dubble Bubble during larger pantry stocking trips. Brands such as Skittles, Reese's, and Cadbury also tend to be purchased in the same trip. See sample consumer insights data below.

Dubble Bubble Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.98
% of Basket $ (median)
5.1%
Total Basket $ (median)
$38.57

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dubble Bubble Consumer Demographics

demographic
index
Female
101
Male
91
<24
51
25-34
69
35-44
117
45-54
114
55-64
110
65+
77
African American
132
Asian
44
Caucasian
107
Hispanic
82
demographic
index
Has Kids
107
No Kids
84
- $20k
67
$20k-40k
85
$40k-60k
108
$60k-80k
106
$80k-100k
88
$100k-125k
118
$125k +
115
No College
106
College
98
Adv. Degree
104

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Dubble Bubble Basket Affinity & Size

brand
basket affinity
Skittles 13.3x
Reese's 11.5x
Cadbury 11.5x
Hershey's Kisses 6.9x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
322

Where is Dubble Bubble Purchased?

channels
index
Club
202
Dollar
690
Drug
70
Food
39
Gas & Convenience
51
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
YoCrunch 1.6x
Skittles 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
103
Credit
98
Debit
101
Food Stamps
108

When is Dubble Bubble Purchased?

day of week
Sun
13.1%
Mon
13.9%
Tue
12.7%
Wed
13.2%
Thu
14.4%
Fri
15.6%
Sat
17.0%
time of day
Morning
16.3%
Noon
17.6%
Afternoon
34.7%
Evening
26.6%
Late
4.8%

Get More Dubble Bubble Data

Contact us for the latest Dubble Bubble consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dubble Bubble consumers switch to?

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Why do consumers stop buying Dubble Bubble products?

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Which retailers do Dubble Bubble shoppers prefer to shop at?

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What motivates consumers to try Dubble Bubble products?

Research the Dubble Bubble Target Market

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Who actually buys Dubble Bubble? Do these consumers match the intended target market of Dubble Bubble?

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What motivates the target market to purchase Dubble Bubble?

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What other target market should Dubble Bubble look at?

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Which other brands have a similar target market?

About Our Dubble Bubble Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.