Duchess Consumer Insights

Who buys Duchess? A Duchess consumer is generally lower income, African American, and older age. Duchess consumers are more likely to purchase Duchess during larger pantry stocking trips. Brands such as Taylor Farms, Frito-Lay, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Duchess Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.98
% of Basket $ (median)
4.7%
Total Basket $ (median)
$105.41

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Duchess Consumer Demographics

demographic
index
Female
100
Male
96
<24
70
25-34
94
35-44
96
45-54
115
55-64
118
65+
84
African American
219
Asian
72
Caucasian
92
Hispanic
127
demographic
index
Has Kids
100
No Kids
101
- $20k
115
$20k-40k
118
$40k-60k
117
$60k-80k
100
$80k-100k
99
$100k-125k
78
$125k +
61
No College
150
College
93
Adv. Degree
76

Understand Duchess Consumer Behavior

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Duchess Basket Affinity & Size

brand
basket affinity
Taylor Farms 19.8x
Frito-Lay 13.2x
Generic Pma 11.6x
Del Monte 11.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
222
Pantry Stocking (21+ Items)
252

Where is Duchess Purchased?

channels
index
Club
962
Food
0
Gas & Convenience
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.8x
Hawaiian Punch 1.8x
Sunbeam 1.7x
Red Baron 1.7x

How Did They Pay?

method
index
Cash
110
Credit
80
Debit
104
Food Stamps
201

When is Duchess Purchased?

day of week
Sun
13.7%
Mon
13.5%
Tue
15.3%
Wed
12.8%
Thu
12.3%
Fri
15.1%
Sat
17.3%
time of day
Morning
20.0%
Noon
18.9%
Afternoon
36.7%
Evening
23.8%
Late
0.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Duchess consumers purchase?

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Why do Duchess consumers try new brands?

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Where do Duchess consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Duchess Target Market

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Who actually buys Duchess? Do these consumers match the intended target market of Duchess?

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What motivates the target market to purchase Duchess?

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What other target market should Duchess look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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