Dulcinea Consumer Insights

Who buys Dulcinea?

A Dulcinea consumer is generally slightly higher income, Asian, and senior age. Dulcinea consumers are more likely to purchase Dulcinea during larger pantry stocking trips. Brands such as Taylor Farms, Fresh Selections, and Driscoll's also tend to be purchased in the same trip. See sample consumer insights data below.

Dulcinea Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.15
% of Basket $ (median)
4.3%
Total Basket $ (median)
$72.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dulcinea Consumer Demographics

demographic
index
Female
99
Male
110
<24
95
25-34
90
35-44
100
45-54
104
55-64
114
65+
144
African American
99
Asian
160
Caucasian
93
Hispanic
100
demographic
index
Has Kids
93
No Kids
116
- $20k
91
$20k-40k
81
$40k-60k
97
$60k-80k
106
$80k-100k
120
$100k-125k
95
$125k +
111
No College
85
College
102
Adv. Degree
106

Understand Dulcinea Consumer Behavior

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Dulcinea Basket Affinity & Size

brand
basket affinity
Taylor Farms 13.7x
Fresh Selections 11.7x
Driscoll's 10.1x
Generic Pma 10.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
358

Where is Dulcinea Purchased?

channels
index
Club
404
Drug
6
Food
104
Gas & Convenience
6
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.5x
Taylor Farms 1.7x
Oroweat 1.6x
Horizon Organic 1.5x

How Did They Pay?

method
index
Cash
95
Credit
105
Debit
100
Food Stamps
99

When is Dulcinea Purchased?

day of week
Sun
17.8%
Mon
12.1%
Tue
12.3%
Wed
11.3%
Thu
13.2%
Fri
14.2%
Sat
18.9%
time of day
Morning
15.7%
Noon
16.8%
Afternoon
37.2%
Evening
25.8%
Late
4.5%

Get More Dulcinea Data

Contact us for the latest Dulcinea consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dulcinea consumers switch to?

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Why do consumers stop buying Dulcinea products?

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Which retailers do Dulcinea shoppers prefer to shop at?

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What motivates consumers to try Dulcinea products?

Research the Dulcinea Target Market

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Who actually buys Dulcinea? Do these consumers match the intended target market of Dulcinea?

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What motivates the target market to buy Dulcinea?

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What other target market should Dulcinea look at?

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Which other brands have a similar target market?

About Our Dulcinea Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.