Dulcolax Consumer Insights

Who buys Dulcolax?

A Dulcolax consumer is generally very high income, Asian, and senior age. Dulcolax consumers are more likely to purchase Dulcolax during larger pantry stocking trips. Brands such as Cottonelle, Red Bull, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Dulcolax Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
16.8%
Total Basket $ (median)
$29.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dulcolax Consumer Demographics

demographic
index
Female
96
Male
136
<24
81
25-34
81
35-44
89
45-54
111
55-64
151
65+
241
African American
123
Asian
147
Caucasian
92
Hispanic
93
demographic
index
Has Kids
83
No Kids
138
- $20k
108
$20k-40k
108
$40k-60k
102
$60k-80k
81
$80k-100k
88
$100k-125k
96
$125k +
127
No College
93
College
99
Adv. Degree
115

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Dulcolax Basket Affinity & Size

brand
basket affinity
Cottonelle 6.2x
Red Bull 6.0x
Secret 5.1x
Gatorade G2 5.1x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
223

Where is Dulcolax Purchased?

channels
index
Beauty
18
Club
126
Dollar
111
Drug
393
Food
44
Gas & Convenience
12
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Maxwell House 1.5x
Gold Peak 1.4x
General Mills Fiber One 1.4x

How Did They Pay?

method
index
Cash
131
Credit
92
Debit
96
Food Stamps
31

When is Dulcolax Purchased?

day of week
Sun
16.2%
Mon
13.2%
Tue
13.6%
Wed
12.3%
Thu
12.5%
Fri
15.3%
Sat
16.9%
time of day
Morning
15.8%
Noon
17.4%
Afternoon
36.4%
Evening
24.1%
Late
6.3%

Get More Dulcolax Data

Contact us for the latest Dulcolax consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dulcolax consumers switch to?

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Why do consumers stop buying Dulcolax products?

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Which retailers do Dulcolax shoppers prefer to shop at?

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What motivates consumers to try Dulcolax products?

Research the Dulcolax Target Market

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Who actually buys Dulcolax? Do these consumers match the intended target market of Dulcolax?

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What motivates the target market to purchase Dulcolax?

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What other target market should Dulcolax look at?

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Which other brands have a similar target market?

About Our Dulcolax Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.