Dum Dum Consumer Insights

Who buys Dum Dum? Dum Dum consumers are generally higher income, Asian, and lower middle age. Dum Dum consumers are more likely to purchase Dum Dum during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Kit Kat also tend to be purchased in the same trip. Sample consumer insights data below.

Dum Dum Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.69
% of Basket $ (median)
8.3%
Total Basket $ (median)
$32.28

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dum Dum Consumer Demographics

demographic
index
Female
99
Male
106
<24
62
25-34
91
35-44
118
45-54
95
55-64
79
65+
66
African American
88
Asian
113
Caucasian
102
Hispanic
80
demographic
index
Has Kids
113
No Kids
72
- $20k
68
$20k-40k
86
$40k-60k
90
$60k-80k
109
$80k-100k
109
$100k-125k
117
$125k +
116
No College
91
College
97
Adv. Degree
125

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Dum Dum Basket Affinity & Size

brand
basket affinity
Skittles 12.0x
Twizzlers 10.2x
Kit Kat 9.9x
Hershey's Kisses 9.3x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
271

Where is Dum Dum Purchased?

channels
index
Beauty
2
Club
204
Dollar
572
Drug
126
Food
49
Gas & Convenience
7
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.5x
Gerber Graduates 1.5x
Kelloggs Froot Loops 1.5x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
89
Credit
112
Debit
96
Food Stamps
95

When is Dum Dum Purchased?

day of week
Sun
11.5%
Mon
12.5%
Tue
12.3%
Wed
13.6%
Thu
16.4%
Fri
16.8%
Sat
16.9%
time of day
Morning
16.9%
Noon
18.0%
Afternoon
34.0%
Evening
26.3%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dum Dum consumers purchase?

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Why do Dum Dum consumers try new brands?

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Where do Dum Dum consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dum Dum Target Market

Arrow and target

Who actually buys Dum Dum? Do these consumers match the intended target market of Dum Dum?

Thought bubble

What motivates the target market to purchase Dum Dum?

magnifying glass

What other target market should Dum Dum look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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