Dum Dum Consumer Insights

Who buys Dum Dum?

A Dum Dum consumer is generally higher income, Asian, and lower middle age. Dum Dum consumers are more likely to purchase Dum Dum during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Dum Dum Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.69
% of Basket $ (median)
8.3%
Total Basket $ (median)
$32.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dum Dum Consumer Demographics

demographic
index
Female
99
Male
106
<24
62
25-34
91
35-44
118
45-54
95
55-64
79
65+
66
African American
88
Asian
113
Caucasian
102
Hispanic
80
demographic
index
Has Kids
113
No Kids
72
- $20k
68
$20k-40k
86
$40k-60k
90
$60k-80k
109
$80k-100k
109
$100k-125k
117
$125k +
116
No College
91
College
97
Adv. Degree
125

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Dum Dum Basket Affinity & Size

brand
basket affinity
Skittles 12.0x
Twizzlers 10.2x
Kit Kat 9.9x
Hershey's Kisses 9.3x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
271

Where is Dum Dum Purchased?

channels
index
Beauty
2
Club
204
Dollar
572
Drug
126
Food
49
Gas & Convenience
7
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.5x
Gerber Graduates 1.5x
Kelloggs Froot Loops 1.5x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
89
Credit
112
Debit
96
Food Stamps
95

When is Dum Dum Purchased?

day of week
Sun
11.5%
Mon
12.5%
Tue
12.3%
Wed
13.6%
Thu
16.4%
Fri
16.8%
Sat
16.9%
time of day
Morning
16.9%
Noon
18.0%
Afternoon
34.0%
Evening
26.3%
Late
4.8%

Get More Dum Dum Data

Contact us for the latest Dum Dum consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dum Dum consumers switch to?

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Why do consumers stop buying Dum Dum products?

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Which retailers do Dum Dum shoppers prefer to shop at?

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What motivates consumers to try Dum Dum products?

Research the Dum Dum Target Market

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Who actually buys Dum Dum? Do these consumers match the intended target market of Dum Dum?

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What motivates the target market to purchase Dum Dum?

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What other target market should Dum Dum look at?

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Which other brands have a similar target market?

About Our Dum Dum Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.