Dum Dum Consumer Insights

Who buys Dum Dum?

A Dum Dum consumer is generally higher income, Asian, and lower middle age. Dum Dum consumers are more likely to purchase Dum Dum during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Dum Dum Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.69
% of Basket $ (median)
8.3%
Total Basket $ (median)
$32.28

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dum Dum Consumer Demographics

demographic
index
Female
99
Male
106
<24
62
25-34
91
35-44
118
45-54
95
55-64
79
65+
66
African American
88
Asian
113
Caucasian
102
Hispanic
80
demographic
index
Has Kids
113
No Kids
72
- $20k
68
$20k-40k
86
$40k-60k
90
$60k-80k
109
$80k-100k
109
$100k-125k
117
$125k +
116
No College
91
College
97
Adv. Degree
125

Understand Dum Dum Consumer Behavior

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Dum Dum Basket Affinity & Size

brand
basket affinity
Skittles 12.0x
Twizzlers 10.2x
Kit Kat 9.9x
Hershey's Kisses 9.3x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
271

Where is Dum Dum Purchased?

channels
index
Beauty
2
Club
204
Dollar
572
Drug
126
Food
49
Gas & Convenience
7
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.5x
Gerber Graduates 1.5x
Kelloggs Froot Loops 1.5x
Dannon Danimals 1.5x

How Did They Pay?

method
index
Cash
89
Credit
112
Debit
96
Food Stamps
95

When is Dum Dum Purchased?

day of week
Sun
11.5%
Mon
12.5%
Tue
12.3%
Wed
13.6%
Thu
16.4%
Fri
16.8%
Sat
16.9%
time of day
Morning
16.9%
Noon
18.0%
Afternoon
34.0%
Evening
26.3%
Late
4.8%

About Our Dum Dum Consumer Insights

How do we know who buys Dum Dum? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dum Dum consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.