Duncan Hines Consumer Insights

Who buys Duncan Hines?

A Duncan Hines consumer is generally very low income, African American, and senior age. Duncan Hines consumers are more likely to purchase Duncan Hines during larger pantry stocking trips. Brands such as Betty Crocker, Jello, and Cool Whip also tend to be purchased in the same trip. Sample consumer insights data below.

Duncan Hines Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.7%
Total Basket $ (median)
$54.24

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Duncan Hines Consumer Demographics

demographic
index
Female
101
Male
92
<24
84
25-34
86
35-44
99
45-54
109
55-64
119
65+
137
African American
156
Asian
60
Caucasian
103
Hispanic
91
demographic
index
Has Kids
99
No Kids
103
- $20k
108
$20k-40k
99
$40k-60k
101
$60k-80k
107
$80k-100k
97
$100k-125k
103
$125k +
85
No College
107
College
99
Adv. Degree
95

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Duncan Hines Basket Affinity & Size

brand
basket affinity
Betty Crocker 8.4x
Jello 6.5x
Cool Whip 6.3x
Pillsbury 5.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
445

Where is Duncan Hines Purchased?

channels
index
Club
2
Dollar
61
Drug
8
Food
166
Gas & Convenience
11
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.3x
Cool Whip 1.3x
Armour 1.3x
Sunbeam 1.3x

How Did They Pay?

method
index
Cash
109
Credit
94
Debit
98
Food Stamps
135

When is Duncan Hines Purchased?

day of week
Sun
14.9%
Mon
11.6%
Tue
12.2%
Wed
13.7%
Thu
13.2%
Fri
15.9%
Sat
18.4%
time of day
Morning
16.2%
Noon
17.4%
Afternoon
33.9%
Evening
26.1%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Duncan Hines consumers purchase?

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Why do Duncan Hines consumers try new brands?

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Where do Duncan Hines consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Duncan Hines Target Market

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Who actually buys Duncan Hines? Do these consumers match the intended target market of Duncan Hines?

Thought bubble

What motivates the target market to purchase Duncan Hines?

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What other target market should Duncan Hines look at?

venn diagram

Which other brands have a similar target market?

About Our Duncan Hines Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.