Dunkin Donuts Consumer Insights

Who buys Dunkin Donuts? Dunkin Donuts consumers are generally very high income, Caucasian, and senior age. Dunkin Donuts consumers are more likely to purchase Dunkin Donuts during larger pantry stocking trips. Brands such as Archer Farms, International Delight, and Coffee-mate also tend to be purchased in the same trip. Sample consumer insights data below.

Dunkin Donuts Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.44
% of Basket $ (median)
10.9%
Total Basket $ (median)
$68.50

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Dunkin Donuts Consumer Demographics

demographic
index
Female
101
Male
91
<24
65
25-34
79
35-44
105
45-54
113
55-64
114
65+
145
African American
47
Asian
56
Caucasian
112
Hispanic
63
demographic
index
Has Kids
97
No Kids
107
- $20k
81
$20k-40k
68
$40k-60k
89
$60k-80k
93
$80k-100k
115
$100k-125k
131
$125k +
138
No College
76
College
101
Adv. Degree
123

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Dunkin Donuts Basket Affinity & Size

brand
basket affinity
Archer Farms 5.9x
International Delight 4.9x
Coffee-mate 4.7x
Cascade 4.1x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
374

Where is Dunkin Donuts Purchased?

channels
index
Club
231
Dollar
57
Drug
106
Food
79
Gas & Convenience
4
Mass
91
regions
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What Else Do They Buy?

brand
household affinity
Smart Balance 1.5x
International Delight 1.4x
Snyders Of Hanover 1.4x
Perdue 1.4x

How Did They Pay?

method
index
Cash
76
Credit
114
Debit
101
Food Stamps
84

When is Dunkin Donuts Purchased?

day of week
Sun
17.3%
Mon
12.7%
Tue
12.8%
Wed
11.9%
Thu
11.5%
Fri
15.4%
Sat
18.4%
time of day
Morning
15.7%
Noon
19.2%
Afternoon
36.2%
Evening
24.3%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dunkin Donuts consumers purchase?

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Why do Dunkin Donuts consumers try new brands?

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Where do Dunkin Donuts consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dunkin Donuts Target Market

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Who actually buys Dunkin Donuts? Do these consumers match the intended target market of Dunkin Donuts?

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What motivates the target market to purchase Dunkin Donuts?

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What other target market should Dunkin Donuts look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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