Dunkin Donuts Consumer Insights

Who buys Dunkin Donuts?

A Dunkin Donuts consumer is generally very high income, Caucasian, and senior age. Dunkin Donuts consumers are more likely to purchase Dunkin Donuts during larger pantry stocking trips. Brands such as Archer Farms, International Delight, and Coffee-mate also tend to be purchased in the same trip. See sample consumer insights data below.

Dunkin Donuts Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.44
% of Basket $ (median)
10.9%
Total Basket $ (median)
$68.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dunkin Donuts Consumer Demographics

demographic
index
Female
101
Male
91
<24
65
25-34
79
35-44
105
45-54
113
55-64
114
65+
145
African American
47
Asian
56
Caucasian
112
Hispanic
63
demographic
index
Has Kids
97
No Kids
107
- $20k
81
$20k-40k
68
$40k-60k
89
$60k-80k
93
$80k-100k
115
$100k-125k
131
$125k +
138
No College
76
College
101
Adv. Degree
123

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Dunkin Donuts Basket Affinity & Size

brand
basket affinity
Archer Farms 5.9x
International Delight 4.9x
Coffee-mate 4.7x
Cascade 4.1x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
374

Where is Dunkin Donuts Purchased?

channels
index
Club
231
Dollar
57
Drug
106
Food
79
Gas & Convenience
4
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.5x
International Delight 1.4x
Snyders Of Hanover 1.4x
Perdue 1.4x

How Did They Pay?

method
index
Cash
76
Credit
114
Debit
101
Food Stamps
84

When is Dunkin Donuts Purchased?

day of week
Sun
17.3%
Mon
12.7%
Tue
12.8%
Wed
11.9%
Thu
11.5%
Fri
15.4%
Sat
18.4%
time of day
Morning
15.7%
Noon
19.2%
Afternoon
36.2%
Evening
24.3%
Late
4.6%

Get More Dunkin Donuts Data

Contact us for the latest Dunkin Donuts consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dunkin Donuts consumers switch to?

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Why do consumers stop buying Dunkin Donuts products?

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Which retailers do Dunkin Donuts shoppers prefer to shop at?

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What motivates consumers to try Dunkin Donuts products?

Research the Dunkin Donuts Target Market

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Who actually buys Dunkin Donuts? Do these consumers match the intended target market of Dunkin Donuts?

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What motivates the target market to purchase Dunkin Donuts?

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What other target market should Dunkin Donuts look at?

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Which other brands have a similar target market?

About Our Dunkin Donuts Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.