Dura Blu Consumer Insights

Who buys Dura Blu?

A Dura Blu consumer is generally very low income, African American, and adolescent age. Dura Blu consumers are more likely to purchase Dura Blu during larger pantry stocking trips. Brands such as Cottonelle, Lysol, and Dawn also tend to be purchased in the same trip. See sample consumer insights data below.

Dura Blu Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
3.3%
Total Basket $ (median)
$30.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dura Blu Consumer Demographics

demographic
index
Female
96
Male
144
<24
129
25-34
102
35-44
87
45-54
118
55-64
104
65+
99
African American
207
Asian
26
Caucasian
98
Hispanic
66
demographic
index
Has Kids
100
No Kids
99
- $20k
185
$20k-40k
161
$40k-60k
116
$60k-80k
81
$80k-100k
56
$100k-125k
43
$125k +
67
No College
150
College
100
Adv. Degree
42

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Dura Blu Basket Affinity & Size

brand
basket affinity
Cottonelle 9.6x
Lysol 8.6x
Dawn 7.8x
Glade 6.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
364

Where is Dura Blu Purchased?

channels
index
Dollar
2133
Food
28
Gas & Convenience
87
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.8x
Sunbeam 1.7x
Totino's Party Pizza 1.7x
Diet Mountain Dew 1.7x

How Did They Pay?

method
index
Cash
156
Credit
59
Debit
117
Food Stamps
70

When is Dura Blu Purchased?

day of week
Sun
13.4%
Mon
13.5%
Tue
12.2%
Wed
17.4%
Thu
11.6%
Fri
15.6%
Sat
16.3%
time of day
Morning
15.6%
Noon
19.3%
Afternoon
39.1%
Evening
20.6%
Late
5.4%

Get More Dura Blu Data

Contact us for the latest Dura Blu consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Dura Blu consumers switch to?

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Why do consumers stop buying Dura Blu products?

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Which retailers do Dura Blu shoppers prefer to shop at?

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What motivates consumers to try Dura Blu products?

Research the Dura Blu Target Market

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Who actually buys Dura Blu? Do these consumers match the intended target market of Dura Blu?

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What motivates the target market to buy Dura Blu?

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What other target market should Dura Blu look at?

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Which other brands have a similar target market?

About Our Dura Blu Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.