Duracell Consumer Insights

Who buys Duracell? A Duracell consumer is generally very high income, Asian, and senior age. Duracell consumers are more likely to purchase Duracell during larger pantry stocking trips. Brands such as Energizer, Charmin, and Cascade also tend to be purchased in the same trip. Sample consumer insights data below.

Duracell Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.49
% of Basket $ (median)
16.8%
Total Basket $ (median)
$44.61

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Duracell Consumer Demographics

demographic
index
Female
100
Male
102
<24
69
25-34
77
35-44
100
45-54
113
55-64
131
65+
181
African American
67
Asian
111
Caucasian
104
Hispanic
77
demographic
index
Has Kids
98
No Kids
104
- $20k
71
$20k-40k
81
$40k-60k
88
$60k-80k
98
$80k-100k
110
$100k-125k
115
$125k +
141
No College
89
College
99
Adv. Degree
119

Understand Duracell Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Duracell Basket Affinity & Size

brand
basket affinity
Energizer 11.4x
Charmin 5.0x
Cascade 5.0x
Swiffer 4.6x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
237

Where is Duracell Purchased?

channels
index
Beauty
119
Club
379
Dollar
83
Drug
187
Food
47
Gas & Convenience
19
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Planters 1.2x
Hershey's Kisses 1.2x
Listerine 1.2x
Cascade 1.2x

How Did They Pay?

method
index
Cash
82
Credit
122
Debit
100
Food Stamps
25

When is Duracell Purchased?

day of week
Sun
16.4%
Mon
13.1%
Tue
12.3%
Wed
12.1%
Thu
12.4%
Fri
15.5%
Sat
18.3%
time of day
Morning
15.5%
Noon
20.5%
Afternoon
36.8%
Evening
23.2%
Late
4.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Duracell consumers purchase?

check mark

Why do Duracell consumers try new brands?

check mark

Where do Duracell consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Duracell Target Market

Arrow and target

Who actually buys Duracell? Do these consumers match the intended target market of Duracell?

Thought bubble

What motivates the target market to purchase Duracell?

magnifying glass

What other target market should Duracell look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us