Duracell Consumer Insights

Who buys Duracell?

A Duracell consumer is generally very high income, Asian, and senior age. Duracell consumers are more likely to purchase Duracell during larger pantry stocking trips. Brands such as Energizer, Charmin, and Cascade also tend to be purchased in the same trip. See sample consumer insights data below.

Duracell Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.49
% of Basket $ (median)
16.8%
Total Basket $ (median)
$44.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Duracell Consumer Demographics

demographic
index
Female
100
Male
102
<24
69
25-34
77
35-44
100
45-54
113
55-64
131
65+
181
African American
67
Asian
111
Caucasian
104
Hispanic
77
demographic
index
Has Kids
98
No Kids
104
- $20k
71
$20k-40k
81
$40k-60k
88
$60k-80k
98
$80k-100k
110
$100k-125k
115
$125k +
141
No College
89
College
99
Adv. Degree
119

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Duracell Basket Affinity & Size

brand
basket affinity
Energizer 11.4x
Charmin 5.0x
Cascade 5.0x
Swiffer 4.6x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
237

Where is Duracell Purchased?

channels
index
Beauty
119
Club
379
Dollar
83
Drug
187
Food
47
Gas & Convenience
19
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Planters 1.2x
Hershey's Kisses 1.2x
Listerine 1.2x
Cascade 1.2x

How Did They Pay?

method
index
Cash
82
Credit
122
Debit
100
Food Stamps
25

When is Duracell Purchased?

day of week
Sun
16.4%
Mon
13.1%
Tue
12.3%
Wed
12.1%
Thu
12.4%
Fri
15.5%
Sat
18.3%
time of day
Morning
15.5%
Noon
20.5%
Afternoon
36.8%
Evening
23.2%
Late
4.1%

Get More Duracell Data

Contact us for the latest Duracell consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Duracell consumers switch to?

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Why do consumers stop buying Duracell products?

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Which retailers do Duracell shoppers prefer to shop at?

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What motivates consumers to try Duracell products?

Research the Duracell Target Market

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Who actually buys Duracell? Do these consumers match the intended target market of Duracell?

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What motivates the target market to purchase Duracell?

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What other target market should Duracell look at?

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Which other brands have a similar target market?

About Our Duracell Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.