Duracell Coppertop Consumer Insights

Who buys Duracell Coppertop? A Duracell Coppertop consumer is generally very high income, Asian, and senior age. Duracell Coppertop consumers are more likely to purchase Duracell Coppertop during larger pantry stocking trips. Brands such as Dixie, Energizer, and Cascade also tend to be purchased in the same trip. Sample consumer insights data below.

Duracell Coppertop Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$14.89
% of Basket $ (median)
12.9%
Total Basket $ (median)
$115.08

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Duracell Coppertop Consumer Demographics

demographic
index
Female
100
Male
97
<24
50
25-34
71
35-44
105
45-54
115
55-64
125
65+
189
African American
54
Asian
125
Caucasian
103
Hispanic
77
demographic
index
Has Kids
102
No Kids
96
- $20k
54
$20k-40k
67
$40k-60k
79
$60k-80k
95
$80k-100k
118
$100k-125k
133
$125k +
164
No College
80
College
99
Adv. Degree
128

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Duracell Coppertop Basket Affinity & Size

brand
basket affinity
Dixie 11.0x
Energizer 9.7x
Cascade 9.4x
Bounty 8.9x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
202
Pantry Stocking (21+ Items)
242

Where is Duracell Coppertop Purchased?

channels
index
Beauty
6
Club
617
Dollar
16
Drug
23
Food
44
Gas & Convenience
1
Mass
42
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
Eggland's Best 1.3x
Taylor Farms 1.3x
Horizon Organic 1.3x

How Did They Pay?

method
index
Cash
48
Credit
136
Debit
105
Food Stamps
23

When is Duracell Coppertop Purchased?

day of week
Sun
16.3%
Mon
12.9%
Tue
12.1%
Wed
12.0%
Thu
12.5%
Fri
15.9%
Sat
18.3%
time of day
Morning
15.1%
Noon
23.1%
Afternoon
38.3%
Evening
21.2%
Late
2.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Duracell Coppertop consumers purchase?

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Why do Duracell Coppertop consumers try new brands?

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Where do Duracell Coppertop consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Duracell Coppertop Target Market

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Who actually buys Duracell Coppertop? Do these consumers match the intended target market of Duracell Coppertop?

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What motivates the target market to purchase Duracell Coppertop?

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What other target market should Duracell Coppertop look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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