Duracell Coppertop Consumer Insights

Who buys Duracell Coppertop?

A Duracell Coppertop consumer is generally very high income, Asian, and senior age. Duracell Coppertop consumers are more likely to purchase Duracell Coppertop during larger pantry stocking trips. Brands such as Dixie, Energizer, and Cascade also tend to be purchased in the same trip. See sample consumer insights data below.

Duracell Coppertop Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$14.89
% of Basket $ (median)
12.9%
Total Basket $ (median)
$115.08

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Duracell Coppertop Consumer Demographics

demographic
index
Female
100
Male
97
<24
50
25-34
71
35-44
105
45-54
115
55-64
125
65+
189
African American
54
Asian
125
Caucasian
103
Hispanic
77
demographic
index
Has Kids
102
No Kids
96
- $20k
54
$20k-40k
67
$40k-60k
79
$60k-80k
95
$80k-100k
118
$100k-125k
133
$125k +
164
No College
80
College
99
Adv. Degree
128

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Duracell Coppertop Basket Affinity & Size

brand
basket affinity
Dixie 11.0x
Energizer 9.7x
Cascade 9.4x
Bounty 8.9x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
202
Pantry Stocking (21+ Items)
242

Where is Duracell Coppertop Purchased?

channels
index
Beauty
6
Club
617
Dollar
16
Drug
23
Food
44
Gas & Convenience
1
Mass
42
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
Eggland's Best 1.3x
Taylor Farms 1.3x
Horizon Organic 1.3x

How Did They Pay?

method
index
Cash
48
Credit
136
Debit
105
Food Stamps
23

When is Duracell Coppertop Purchased?

day of week
Sun
16.3%
Mon
12.9%
Tue
12.1%
Wed
12.0%
Thu
12.5%
Fri
15.9%
Sat
18.3%
time of day
Morning
15.1%
Noon
23.1%
Afternoon
38.3%
Evening
21.2%
Late
2.4%

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Better understand Duracell Coppertop consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Duracell Coppertop consumers switch to?

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Why do consumers stop buying Duracell Coppertop products?

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Which retailers do Duracell Coppertop shoppers prefer to shop at?

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What motivates consumers to try Duracell Coppertop products?

Research the Duracell Coppertop Target Market

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Who actually buys Duracell Coppertop? Do these consumers match the intended target market of Duracell Coppertop?

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What motivates the target market to buy Duracell Coppertop?

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What other target market should Duracell Coppertop look at?

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Which other brands have a similar target market?

About Our Duracell Coppertop Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.