Durex Consumer Insights

Who buys Durex? Durex consumers are generally lower income, Asian, and adolescent age. Durex consumers are more likely to purchase Durex during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Orbit also tend to be purchased in the same trip. Sample consumer insights data below.

Durex Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.97
% of Basket $ (median)
25.3%
Total Basket $ (median)
$35.44

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Durex Consumer Demographics

demographic
index
Female
92
Male
177
<24
287
25-34
176
35-44
75
45-54
53
55-64
48
65+
18
African American
108
Asian
208
Caucasian
86
Hispanic
131
demographic
index
Has Kids
85
No Kids
133
- $20k
152
$20k-40k
155
$40k-60k
98
$60k-80k
90
$80k-100k
71
$100k-125k
80
$125k +
60
No College
92
College
102
Adv. Degree
99

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Durex Basket Affinity & Size

brand
basket affinity
Listerine 10.0x
Oral-B 9.0x
Orbit 7.8x
Archer Farms 7.3x
basket size
index
Urgent Need (1-2 Items)
66
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
150

Where is Durex Purchased?

channels
index
Club
44
Dollar
21
Drug
589
Food
19
Gas & Convenience
21
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.6x
Marlboro 1.5x
Gold Peak 1.4x
Prego 1.4x

How Did They Pay?

method
index
Cash
131
Credit
96
Debit
90
Food Stamps
64

When is Durex Purchased?

day of week
Sun
17.4%
Mon
11.8%
Tue
11.2%
Wed
11.6%
Thu
12.0%
Fri
16.7%
Sat
19.3%
time of day
Morning
9.7%
Noon
12.2%
Afternoon
28.4%
Evening
36.7%
Late
13.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Durex consumers purchase?

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Why do Durex consumers try new brands?

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Where do Durex consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Durex Target Market

Arrow and target

Who actually buys Durex? Do these consumers match the intended target market of Durex?

Thought bubble

What motivates the target market to purchase Durex?

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What other target market should Durex look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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