Durex Consumer Insights

Who buys Durex?

A Durex consumer is generally lower income, Asian, and adolescent age. Durex consumers are more likely to purchase Durex during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Orbit also tend to be purchased in the same trip. See sample consumer insights data below.

Durex Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.97
% of Basket $ (median)
25.3%
Total Basket $ (median)
$35.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Durex Consumer Demographics

demographic
index
Female
92
Male
177
<24
287
25-34
176
35-44
75
45-54
53
55-64
48
65+
18
African American
108
Asian
208
Caucasian
86
Hispanic
131
demographic
index
Has Kids
85
No Kids
133
- $20k
152
$20k-40k
155
$40k-60k
98
$60k-80k
90
$80k-100k
71
$100k-125k
80
$125k +
60
No College
92
College
102
Adv. Degree
99

Understand Durex Consumer Behavior

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Durex Basket Affinity & Size

brand
basket affinity
Listerine 10.0x
Oral-B 9.0x
Orbit 7.8x
Archer Farms 7.3x
basket size
index
Urgent Need (1-2 Items)
66
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
150

Where is Durex Purchased?

channels
index
Club
44
Dollar
21
Drug
589
Food
19
Gas & Convenience
21
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.6x
Marlboro 1.5x
Gold Peak 1.4x
Prego 1.4x

How Did They Pay?

method
index
Cash
131
Credit
96
Debit
90
Food Stamps
64

When is Durex Purchased?

day of week
Sun
17.4%
Mon
11.8%
Tue
11.2%
Wed
11.6%
Thu
12.0%
Fri
16.7%
Sat
19.3%
time of day
Morning
9.7%
Noon
12.2%
Afternoon
28.4%
Evening
36.7%
Late
13.1%

Get More Durex Data

Contact us for the latest Durex consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Durex consumers switch to?

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Why do consumers stop buying Durex products?

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Which retailers do Durex shoppers prefer to shop at?

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What motivates consumers to try Durex products?

Research the Durex Target Market

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Who actually buys Durex? Do these consumers match the intended target market of Durex?

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What motivates the target market to buy Durex?

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What other target market should Durex look at?

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Which other brands have a similar target market?

About Our Durex Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.