Dynasty Consumer Insights

Who buys Dynasty?

A Dynasty consumer is generally slightly lower income, Asian, and adolescent age. Dynasty consumers are more likely to purchase Dynasty during larger pantry stocking trips. Brands such as Birds Eye, Generic Pma, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Dynasty Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.94
% of Basket $ (median)
2.6%
Total Basket $ (median)
$73.61

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dynasty Consumer Demographics

demographic
index
Female
99
Male
112
<24
153
25-34
111
35-44
97
45-54
89
55-64
91
65+
86
African American
66
Asian
267
Caucasian
85
Hispanic
85
demographic
index
Has Kids
96
No Kids
109
- $20k
98
$20k-40k
93
$40k-60k
109
$60k-80k
102
$80k-100k
98
$100k-125k
105
$125k +
92
No College
82
College
107
Adv. Degree
86

Understand Dynasty Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Dynasty Basket Affinity & Size

brand
basket affinity
Birds Eye 7.0x
Generic Pma 6.7x
Jennie-O 6.7x
TURKEY KNOB 6.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
492

Where is Dynasty Purchased?

channels
index
Dollar
1
Drug
18
Food
63
Gas & Convenience
2
Mass
170
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.5x
Taylor Farms 1.4x
Dannon Oikos 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
98
Credit
107
Debit
96
Food Stamps
104

When is Dynasty Purchased?

day of week
Sun
17.0%
Mon
13.8%
Tue
11.6%
Wed
12.2%
Thu
13.0%
Fri
15.3%
Sat
17.1%
time of day
Morning
12.7%
Noon
18.3%
Afternoon
36.8%
Evening
25.9%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Dynasty consumers purchase?

check mark

Why do Dynasty consumers try new brands?

check mark

Where do Dynasty consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dynasty Target Market

Arrow and target

Who actually buys Dynasty? Do these consumers match the intended target market of Dynasty?

Thought bubble

What motivates the target market to purchase Dynasty?

magnifying glass

What other target market should Dynasty look at?

venn diagram

Which other brands have a similar target market?

About Our Dynasty Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.