Dynasty Consumer Insights

Who buys Dynasty?

A Dynasty consumer is generally slightly lower income, Asian, and adolescent age. Dynasty consumers are more likely to purchase Dynasty during larger pantry stocking trips. Brands such as Birds Eye, Generic Pma, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Dynasty Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.94
% of Basket $ (median)
2.6%
Total Basket $ (median)
$73.61

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dynasty Consumer Demographics

demographic
index
Female
99
Male
112
<24
153
25-34
111
35-44
97
45-54
89
55-64
91
65+
86
African American
66
Asian
267
Caucasian
85
Hispanic
85
demographic
index
Has Kids
96
No Kids
109
- $20k
98
$20k-40k
93
$40k-60k
109
$60k-80k
102
$80k-100k
98
$100k-125k
105
$125k +
92
No College
82
College
107
Adv. Degree
86

Understand Dynasty Consumer Behavior

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Dynasty Basket Affinity & Size

brand
basket affinity
Birds Eye 7.0x
Generic Pma 6.7x
Jennie-O 6.7x
TURKEY KNOB 6.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
492

Where is Dynasty Purchased?

channels
index
Dollar
1
Drug
18
Food
63
Gas & Convenience
2
Mass
170
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.5x
Taylor Farms 1.4x
Dannon Oikos 1.4x
Ro-Tel 1.4x

How Did They Pay?

method
index
Cash
98
Credit
107
Debit
96
Food Stamps
104

When is Dynasty Purchased?

day of week
Sun
17.0%
Mon
13.8%
Tue
11.6%
Wed
12.2%
Thu
13.0%
Fri
15.3%
Sat
17.1%
time of day
Morning
12.7%
Noon
18.3%
Afternoon
36.8%
Evening
25.9%
Late
6.3%

About Our Dynasty Consumer Insights

How do we know who buys Dynasty? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dynasty consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.