E.L.F. Consumer Insights

Who buys E.L.F.?

A E.L.F. consumer is generally very low income, Hispanic, and adolescent age. E.L.F. consumers are more likely to purchase E.L.F. during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

E.L.F. Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.9%
Total Basket $ (median)
$42.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

E.L.F. Consumer Demographics

demographic
index
Female
104
Male
62
<24
259
25-34
127
35-44
88
45-54
89
55-64
57
65+
41
African American
91
Asian
123
Caucasian
88
Hispanic
179
demographic
index
Has Kids
94
No Kids
113
- $20k
151
$20k-40k
127
$40k-60k
101
$60k-80k
93
$80k-100k
80
$100k-125k
78
$125k +
81
No College
106
College
103
Adv. Degree
78

Understand E.L.F. Consumer Behavior

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E.L.F. Basket Affinity & Size

brand
basket affinity
CoverGirl 24.5x
Neutrogena 13.3x
TRESemme 10.5x
Archer Farms 8.6x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
218

Where is E.L.F. Purchased?

channels
index
Beauty
129
Club
0
Dollar
23
Drug
33
Food
10
Gas & Convenience
4
Mass
205
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.4x
Monster Energy 1.3x
Hawaiian Punch 1.3x
TRESemme 1.3x

How Did They Pay?

method
index
Cash
103
Credit
76
Debit
127
Food Stamps
53

When is E.L.F. Purchased?

day of week
Sun
16.2%
Mon
11.5%
Tue
11.5%
Wed
12.0%
Thu
12.6%
Fri
17.8%
Sat
18.4%
time of day
Morning
10.8%
Noon
15.3%
Afternoon
34.4%
Evening
29.2%
Late
10.4%

About Our E.L.F. Consumer Insights

How do we know who buys E.L.F.? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the E.L.F. consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.