E.L.F. Consumer Insights

Who buys E.L.F.? A E.L.F. consumer is generally very low income, Hispanic, and adolescent age. E.L.F. consumers are more likely to purchase E.L.F. during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

E.L.F. Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
5.9%
Total Basket $ (median)
$42.50

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

E.L.F. Consumer Demographics

demographic
index
Female
104
Male
62
<24
259
25-34
127
35-44
88
45-54
89
55-64
57
65+
41
African American
91
Asian
123
Caucasian
88
Hispanic
179
demographic
index
Has Kids
94
No Kids
113
- $20k
151
$20k-40k
127
$40k-60k
101
$60k-80k
93
$80k-100k
80
$100k-125k
78
$125k +
81
No College
106
College
103
Adv. Degree
78

Understand E.L.F. Consumer Behavior

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E.L.F. Basket Affinity & Size

brand
basket affinity
CoverGirl 24.5x
Neutrogena 13.3x
TRESemme 10.5x
Archer Farms 8.6x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
218

Where is E.L.F. Purchased?

channels
index
Beauty
129
Club
0
Dollar
23
Drug
33
Food
10
Gas & Convenience
4
Mass
205
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.4x
Monster Energy 1.3x
Hawaiian Punch 1.3x
TRESemme 1.3x

How Did They Pay?

method
index
Cash
103
Credit
76
Debit
127
Food Stamps
53

When is E.L.F. Purchased?

day of week
Sun
16.2%
Mon
11.5%
Tue
11.5%
Wed
12.0%
Thu
12.6%
Fri
17.8%
Sat
18.4%
time of day
Morning
10.8%
Noon
15.3%
Afternoon
34.4%
Evening
29.2%
Late
10.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do E.L.F. consumers purchase?

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Why do E.L.F. consumers try new brands?

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Where do E.L.F. consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the E.L.F. Target Market

Arrow and target

Who actually buys E.L.F.? Do these consumers match the intended target market of E.L.F.?

Thought bubble

What motivates the target market to purchase E.L.F.?

magnifying glass

What other target market should E.L.F. look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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