E. & J. Gallo Consumer Insights

Who buys E. & J. Gallo?

A E. & J. Gallo consumer is generally higher income, African American, and senior age. E. & J. Gallo consumers are more likely to purchase E. & J. Gallo during larger pantry stocking trips. Brands such as Bud Light, Fresh Selections, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

E. & J. Gallo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.16
% of Basket $ (median)
20.3%
Total Basket $ (median)
$35.20

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

E. & J. Gallo Consumer Demographics

demographic
index
Female
100
Male
104
<24
80
25-34
100
35-44
92
45-54
103
55-64
119
65+
162
African American
118
Asian
58
Caucasian
106
Hispanic
82
demographic
index
Has Kids
90
No Kids
122
- $20k
66
$20k-40k
85
$40k-60k
98
$60k-80k
99
$80k-100k
108
$100k-125k
128
$125k +
111
No College
74
College
102
Adv. Degree
122

Understand E. & J. Gallo Consumer Behavior

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E. & J. Gallo Basket Affinity & Size

brand
basket affinity
Bud Light 11.1x
Fresh Selections 10.1x
Oroweat 7.5x
Nabisco 7.5x
basket size
index
Urgent Need (1-2 Items)
61
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
197

Where is E. & J. Gallo Purchased?

channels
index
Beauty
3
Club
28
Dollar
48
Drug
111
Food
160
Gas & Convenience
106
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.9x
Red Bull 1.8x
Oroweat 1.6x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
106
Credit
112
Debit
97
Food Stamps
29

When is E. & J. Gallo Purchased?

day of week
Sun
11.7%
Mon
10.5%
Tue
12.2%
Wed
12.9%
Thu
13.3%
Fri
19.0%
Sat
20.3%
time of day
Morning
9.8%
Noon
13.1%
Afternoon
37.3%
Evening
33.9%
Late
5.9%

About Our E. & J. Gallo Consumer Insights

How do we know who buys E. & J. Gallo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the E. & J. Gallo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.