E. & J. Gallo Consumer Insights

Who buys E. & J. Gallo?

A E. & J. Gallo consumer is generally higher income, African American, and senior age. E. & J. Gallo consumers are more likely to purchase E. & J. Gallo during larger pantry stocking trips. Brands such as Bud Light, Fresh Selections, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

E. & J. Gallo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.16
% of Basket $ (median)
20.3%
Total Basket $ (median)
$35.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

E. & J. Gallo Consumer Demographics

demographic
index
Female
100
Male
104
<24
80
25-34
100
35-44
92
45-54
103
55-64
119
65+
162
African American
118
Asian
58
Caucasian
106
Hispanic
82
demographic
index
Has Kids
90
No Kids
122
- $20k
66
$20k-40k
85
$40k-60k
98
$60k-80k
99
$80k-100k
108
$100k-125k
128
$125k +
111
No College
74
College
102
Adv. Degree
122

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E. & J. Gallo Basket Affinity & Size

brand
basket affinity
Bud Light 11.1x
Fresh Selections 10.1x
Oroweat 7.5x
Nabisco 7.5x
basket size
index
Urgent Need (1-2 Items)
61
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
197

Where is E. & J. Gallo Purchased?

channels
index
Beauty
3
Club
28
Dollar
48
Drug
111
Food
160
Gas & Convenience
106
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.9x
Red Bull 1.8x
Oroweat 1.6x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
106
Credit
112
Debit
97
Food Stamps
29

When is E. & J. Gallo Purchased?

day of week
Sun
11.7%
Mon
10.5%
Tue
12.2%
Wed
12.9%
Thu
13.3%
Fri
19.0%
Sat
20.3%
time of day
Morning
9.8%
Noon
13.1%
Afternoon
37.3%
Evening
33.9%
Late
5.9%

Get More E. & J. Gallo Data

Contact us for the latest E. & J. Gallo consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do E. & J. Gallo consumers switch to?

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Why do consumers stop buying E. & J. Gallo products?

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Which retailers do E. & J. Gallo shoppers prefer to shop at?

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What motivates consumers to try E. & J. Gallo products?

Research the E. & J. Gallo Target Market

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Who actually buys E. & J. Gallo? Do these consumers match the intended target market of E. & J. Gallo?

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What motivates the target market to buy E. & J. Gallo?

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What other target market should E. & J. Gallo look at?

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Which other brands have a similar target market?

About Our E. & J. Gallo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.