Eagle Brand Consumer Insights

Who buys Eagle Brand?

A Eagle Brand consumer is generally higher income, Asian, and senior age. Eagle Brand consumers are more likely to purchase Eagle Brand during larger pantry stocking trips. Brands such as Cool Whip, Nestle, and Domino also tend to be purchased in the same trip. See sample consumer insights data below.

Eagle Brand Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.49
% of Basket $ (median)
4.3%
Total Basket $ (median)
$57.63

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Eagle Brand Consumer Demographics

demographic
index
Female
101
Male
89
<24
100
25-34
80
35-44
95
45-54
114
55-64
134
65+
163
African American
110
Asian
149
Caucasian
98
Hispanic
78
demographic
index
Has Kids
93
No Kids
115
- $20k
86
$20k-40k
84
$40k-60k
98
$60k-80k
99
$80k-100k
98
$100k-125k
126
$125k +
112
No College
91
College
100
Adv. Degree
113

Understand Eagle Brand Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Eagle Brand Basket Affinity & Size

brand
basket affinity
Cool Whip 18.9x
Nestle 8.1x
Domino 8.0x
Jello 7.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
461

Where is Eagle Brand Purchased?

channels
index
Club
13
Dollar
113
Drug
38
Food
114
Gas & Convenience
3
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.5x
Yoplait Light 1.4x
Duncan Hines 1.4x
Cool Whip 1.4x

How Did They Pay?

method
index
Cash
113
Credit
101
Debit
96
Food Stamps
81

When is Eagle Brand Purchased?

day of week
Sun
15.3%
Mon
11.9%
Tue
12.8%
Wed
12.8%
Thu
12.3%
Fri
16.0%
Sat
18.9%
time of day
Morning
14.8%
Noon
16.6%
Afternoon
37.2%
Evening
24.2%
Late
7.2%

About Our Eagle Brand Consumer Insights

How do we know who buys Eagle Brand? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Eagle Brand consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.