Early California Consumer Insights

Who buys Early California?

A Early California consumer is generally higher income, Caucasian, and senior age. Early California consumers are more likely to purchase Early California during larger pantry stocking trips. Brands such as Vlasic, Fresh Selections, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

Early California Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.39
% of Basket $ (median)
2.9%
Total Basket $ (median)
$81.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Early California Consumer Demographics

demographic
index
Female
99
Male
110
<24
88
25-34
94
35-44
95
45-54
100
55-64
122
65+
185
African American
52
Asian
73
Caucasian
106
Hispanic
96
demographic
index
Has Kids
99
No Kids
102
- $20k
78
$20k-40k
80
$40k-60k
118
$60k-80k
104
$80k-100k
99
$100k-125k
119
$125k +
90
No College
109
College
98
Adv. Degree
97

Understand Early California Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Early California Basket Affinity & Size

brand
basket affinity
Vlasic 8.8x
Fresh Selections 7.0x
Ro-Tel 5.1x
French's 5.0x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
533

Where is Early California Purchased?

channels
index
Club
197
Drug
0
Food
103
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.5x
Ro-Tel 1.7x
Farmers Market 1.7x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
79
Credit
97
Debit
111
Food Stamps
130

When is Early California Purchased?

day of week
Sun
17.6%
Mon
14.1%
Tue
11.5%
Wed
12.2%
Thu
11.2%
Fri
15.1%
Sat
18.3%
time of day
Morning
13.9%
Noon
19.1%
Afternoon
36.1%
Evening
26.2%
Late
4.7%

About Our Early California Consumer Insights

How do we know who buys Early California? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Early California consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.