Earth Balance Consumer Insights

Who buys Earth Balance?

A Earth Balance consumer is generally very high income, Caucasian, and older age. Earth Balance consumers are more likely to purchase Earth Balance during larger pantry stocking trips. Brands such as Almond Breeze, Silk, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Earth Balance Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.2%
Total Basket $ (median)
$64.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Earth Balance Consumer Demographics

demographic
index
Female
97
Male
125
<24
109
25-34
101
35-44
101
45-54
85
55-64
123
65+
110
African American
73
Asian
82
Caucasian
104
Hispanic
83
demographic
index
Has Kids
91
No Kids
119
- $20k
86
$20k-40k
83
$40k-60k
89
$60k-80k
90
$80k-100k
96
$100k-125k
111
$125k +
160
No College
55
College
104
Adv. Degree
134

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Earth Balance Basket Affinity & Size

brand
basket affinity
Almond Breeze 15.6x
Silk 11.9x
Horizon Organic 9.9x
Snyders Of Hanover 8.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
418

Where is Earth Balance Purchased?

channels
index
Club
0
Dollar
18
Drug
11
Food
217
Gas & Convenience
17
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 2.0x
Horizon Organic 1.8x
Smart Balance 1.7x
Sabra 1.6x

How Did They Pay?

method
index
Cash
81
Credit
134
Debit
83
Food Stamps
64

When is Earth Balance Purchased?

day of week
Sun
17.1%
Mon
14.9%
Tue
13.0%
Wed
12.0%
Thu
11.8%
Fri
14.6%
Sat
16.5%
time of day
Morning
15.9%
Noon
17.2%
Afternoon
34.5%
Evening
26.1%
Late
6.3%

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Find Answers to Questions

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Which brands do Earth Balance consumers switch to?

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Why do consumers stop buying Earth Balance products?

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Which retailers do Earth Balance shoppers prefer to shop at?

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What motivates consumers to try Earth Balance products?

Research the Earth Balance Target Market

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Who actually buys Earth Balance? Do these consumers match the intended target market of Earth Balance?

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What motivates the target market to buy Earth Balance?

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What other target market should Earth Balance look at?

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Which other brands have a similar target market?

About Our Earth Balance Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.