Earth's Best Consumer Insights

Who buys Earth's Best?

A Earth's Best consumer is generally very high income, Asian, and young adult age. Earth's Best consumers are more likely to purchase Earth's Best during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Earth's Best Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.75
% of Basket $ (median)
5.7%
Total Basket $ (median)
$65.45

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Earth's Best Consumer Demographics

demographic
index
Female
100
Male
101
<24
51
25-34
153
35-44
120
45-54
29
55-64
33
65+
66
African American
52
Asian
145
Caucasian
95
Hispanic
117
demographic
index
Has Kids
124
No Kids
46
- $20k
80
$20k-40k
84
$40k-60k
85
$60k-80k
116
$80k-100k
103
$100k-125k
113
$125k +
119
No College
46
College
99
Adv. Degree
168

Understand Earth's Best Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Earth's Best Basket Affinity & Size

brand
basket affinity
Gerber 35.0x
Gerber Graduates 30.2x
Horizon Organic 16.7x
Archer Farms 11.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
443

Where is Earth's Best Purchased?

channels
index
Club
0
Dollar
17
Drug
1
Food
152
Gas & Convenience
10
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.7x
Horizon Organic 2.2x
Gerber 2.1x
Fresh Selections 1.9x

How Did They Pay?

method
index
Cash
42
Credit
106
Debit
104
Food Stamps
220

When is Earth's Best Purchased?

day of week
Sun
16.1%
Mon
15.5%
Tue
13.6%
Wed
13.5%
Thu
11.8%
Fri
14.9%
Sat
14.7%
time of day
Morning
16.4%
Noon
16.9%
Afternoon
33.1%
Evening
27.9%
Late
5.6%

About Our Earth's Best Consumer Insights

How do we know who buys Earth's Best? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Earth's Best consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.