Earth's Best Organic Consumer Insights

Who buys Earth's Best Organic?

A Earth's Best Organic consumer is generally higher income, Asian, and young adult age. Earth's Best Organic consumers are more likely to purchase Earth's Best Organic during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Earth's Best Organic Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.0%
Total Basket $ (median)
$60.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Earth's Best Organic Consumer Demographics

demographic
index
Female
98
Male
116
<24
62
25-34
170
35-44
113
45-54
24
55-64
31
65+
26
African American
47
Asian
150
Caucasian
98
Hispanic
101
demographic
index
Has Kids
127
No Kids
40
- $20k
62
$20k-40k
70
$40k-60k
84
$60k-80k
108
$80k-100k
125
$100k-125k
134
$125k +
119
No College
51
College
99
Adv. Degree
164

Understand Earth's Best Organic Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Earth's Best Organic Basket Affinity & Size

brand
basket affinity
Gerber Graduates 55.9x
Gerber 35.3x
Horizon Organic 12.3x
Archer Farms 11.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
442

Where is Earth's Best Organic Purchased?

channels
index
Club
9
Dollar
6
Drug
5
Food
62
Gas & Convenience
1
Mass
170
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.3x
Gerber 2.3x
Huggies 2.0x
Horizon Organic 1.9x

How Did They Pay?

method
index
Cash
49
Credit
90
Debit
127
Food Stamps
138

When is Earth's Best Organic Purchased?

day of week
Sun
16.7%
Mon
13.4%
Tue
12.7%
Wed
11.9%
Thu
12.7%
Fri
15.0%
Sat
17.5%
time of day
Morning
14.6%
Noon
18.3%
Afternoon
32.9%
Evening
28.2%
Late
6.0%

About Our Earth's Best Organic Consumer Insights

How do we know who buys Earth's Best Organic? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Earth's Best Organic consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.