Eas Consumer Insights

Who buys Eas?

A Eas consumer is generally higher income, African American, and upper middle age. Eas consumers are more likely to purchase Eas during larger pantry stocking trips. Brands such as TRESemme, Glade, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Eas Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.16
% of Basket $ (median)
25.5%
Total Basket $ (median)
$20.27

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Eas Consumer Demographics

demographic
index
Female
100
Male
104
<24
96
25-34
100
35-44
97
45-54
111
55-64
104
65+
57
African American
116
Asian
98
Caucasian
99
Hispanic
98
demographic
index
Has Kids
93
No Kids
115
- $20k
94
$20k-40k
89
$40k-60k
97
$60k-80k
98
$80k-100k
100
$100k-125k
122
$125k +
105
No College
75
College
101
Adv. Degree
124

Understand Eas Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Eas Basket Affinity & Size

brand
basket affinity
TRESemme 11.0x
Glade 10.2x
Archer Farms 8.1x
Silk 5.9x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
195
Pantry Stocking (21+ Items)
257

Where is Eas Purchased?

channels
index
Club
142
Dollar
0
Drug
34
Food
77
Gas & Convenience
2
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.7x
Almond Breeze 1.7x
YoCrunch 1.7x
Listerine 1.5x

How Did They Pay?

method
index
Cash
71
Credit
108
Debit
108
Food Stamps
59

When is Eas Purchased?

day of week
Sun
18.6%
Mon
13.6%
Tue
13.1%
Wed
11.9%
Thu
11.6%
Fri
14.1%
Sat
17.2%
time of day
Morning
14.8%
Noon
17.4%
Afternoon
34.5%
Evening
27.2%
Late
6.1%

About Our Eas Consumer Insights

How do we know who buys Eas? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Eas consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.