Eas Consumer Insights

Who buys Eas?

A Eas consumer is generally higher income, African American, and upper middle age. Eas consumers are more likely to purchase Eas during larger pantry stocking trips. Brands such as TRESemme, Glade, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Eas Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.16
% of Basket $ (median)
25.5%
Total Basket $ (median)
$20.27

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Eas Consumer Demographics

demographic
index
Female
100
Male
104
<24
96
25-34
100
35-44
97
45-54
111
55-64
104
65+
57
African American
116
Asian
98
Caucasian
99
Hispanic
98
demographic
index
Has Kids
93
No Kids
115
- $20k
94
$20k-40k
89
$40k-60k
97
$60k-80k
98
$80k-100k
100
$100k-125k
122
$125k +
105
No College
75
College
101
Adv. Degree
124

Understand Eas Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Eas Basket Affinity & Size

brand
basket affinity
TRESemme 11.0x
Glade 10.2x
Archer Farms 8.1x
Silk 5.9x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
195
Pantry Stocking (21+ Items)
257

Where is Eas Purchased?

channels
index
Club
142
Dollar
0
Drug
34
Food
77
Gas & Convenience
2
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.7x
Almond Breeze 1.7x
YoCrunch 1.7x
Listerine 1.5x

How Did They Pay?

method
index
Cash
71
Credit
108
Debit
108
Food Stamps
59

When is Eas Purchased?

day of week
Sun
18.6%
Mon
13.6%
Tue
13.1%
Wed
11.9%
Thu
11.6%
Fri
14.1%
Sat
17.2%
time of day
Morning
14.8%
Noon
17.4%
Afternoon
34.5%
Evening
27.2%
Late
6.1%

Get More Eas Data

Contact us for the latest Eas consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Eas consumers switch to?

Stop sign

Why do consumers stop buying Eas products?

Store front

Which retailers do Eas shoppers prefer to shop at?

Sale sign

What motivates consumers to try Eas products?

Research the Eas Target Market

Arrow and target

Who actually buys Eas? Do these consumers match the intended target market of Eas?

Thought bubble

What motivates the target market to purchase Eas?

Magnifying glass

What other target market should Eas look at?

Venn diagram

Which other brands have a similar target market?

About Our Eas Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.