Eas Consumer Insights

Who buys Eas? A Eas consumer is generally higher income, African American, and upper middle age. Eas consumers are more likely to purchase Eas during larger pantry stocking trips. Brands such as TRESemme, Glade, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Eas Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.16
% of Basket $ (median)
25.5%
Total Basket $ (median)
$20.27

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Eas Consumer Demographics

demographic
index
Female
100
Male
104
<24
96
25-34
100
35-44
97
45-54
111
55-64
104
65+
57
African American
116
Asian
98
Caucasian
99
Hispanic
98
demographic
index
Has Kids
93
No Kids
115
- $20k
94
$20k-40k
89
$40k-60k
97
$60k-80k
98
$80k-100k
100
$100k-125k
122
$125k +
105
No College
75
College
101
Adv. Degree
124

Understand Eas Consumer Behavior

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Eas Basket Affinity & Size

brand
basket affinity
TRESemme 11.0x
Glade 10.2x
Archer Farms 8.1x
Silk 5.9x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
195
Pantry Stocking (21+ Items)
257

Where is Eas Purchased?

channels
index
Club
142
Dollar
0
Drug
34
Food
77
Gas & Convenience
2
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.7x
Almond Breeze 1.7x
YoCrunch 1.7x
Listerine 1.5x

How Did They Pay?

method
index
Cash
71
Credit
108
Debit
108
Food Stamps
59

When is Eas Purchased?

day of week
Sun
18.6%
Mon
13.6%
Tue
13.1%
Wed
11.9%
Thu
11.6%
Fri
14.1%
Sat
17.2%
time of day
Morning
14.8%
Noon
17.4%
Afternoon
34.5%
Evening
27.2%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Eas consumers purchase?

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Why do Eas consumers try new brands?

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Where do Eas consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Eas Target Market

Arrow and target

Who actually buys Eas? Do these consumers match the intended target market of Eas?

Thought bubble

What motivates the target market to purchase Eas?

magnifying glass

What other target market should Eas look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us