Easy Bake Consumer Insights

Who buys Easy Bake?

A Easy Bake consumer is generally very high income, African American, and lower middle age. Easy Bake consumers are more likely to purchase Easy Bake during larger pantry stocking trips. Brands such as Crayola, Lindt, and Skittles also tend to be purchased in the same trip. See sample consumer insights data below.

Easy Bake Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$15.99
% of Basket $ (median)
23.1%
Total Basket $ (median)
$69.23

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Easy Bake Consumer Demographics

demographic
index
Female
103
Male
74
<24
56
25-34
100
35-44
121
45-54
81
55-64
77
65+
53
African American
115
Asian
72
Caucasian
101
Hispanic
106
demographic
index
Has Kids
117
No Kids
62
- $20k
70
$20k-40k
98
$40k-60k
98
$60k-80k
91
$80k-100k
98
$100k-125k
118
$125k +
124
No College
94
College
101
Adv. Degree
102

Understand Easy Bake Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Easy Bake Basket Affinity & Size

brand
basket affinity
Crayola 30.1x
Lindt 9.0x
Skittles 8.5x
Archer Farms 7.2x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
210

Where is Easy Bake Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Froot Loops 1.9x
Dannon Danimals 1.8x
Yoplait Go-Gurt 1.7x
Armour 1.6x

How Did They Pay?

method
index
Cash
78
Credit
105
Debit
111
Food Stamps
58

When is Easy Bake Purchased?

day of week
Sun
13.1%
Mon
11.8%
Tue
15.4%
Wed
12.4%
Thu
13.1%
Fri
18.6%
Sat
15.6%
time of day
Morning
14.3%
Noon
21.3%
Afternoon
31.8%
Evening
21.6%
Late
11.1%

About Our Easy Bake Consumer Insights

How do we know who buys Easy Bake? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Easy Bake consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.