Easy-Off Consumer Insights

Who buys Easy-Off?

A Easy-Off consumer is generally very low income, Hispanic, and senior age. Easy-Off consumers are more likely to purchase Easy-Off during larger pantry stocking trips. Brands such as Lysol, Clorox, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Easy-Off Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
8.0%
Total Basket $ (median)
$49.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Easy-Off Consumer Demographics

demographic
index
Female
100
Male
105
<24
120
25-34
99
35-44
96
45-54
105
55-64
95
65+
123
African American
126
Asian
127
Caucasian
88
Hispanic
156
demographic
index
Has Kids
92
No Kids
118
- $20k
139
$20k-40k
111
$40k-60k
103
$60k-80k
97
$80k-100k
86
$100k-125k
81
$125k +
94
No College
117
College
99
Adv. Degree
83

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Easy-Off Basket Affinity & Size

brand
basket affinity
Lysol 11.3x
Clorox 10.5x
Swiffer 9.9x
Febreze 7.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
315

Where is Easy-Off Purchased?

channels
index
Club
65
Dollar
386
Drug
50
Food
61
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.5x
Goya 1.5x
Red Bull 1.5x
Yoplait Light 1.4x

How Did They Pay?

method
index
Cash
128
Credit
96
Debit
97
Food Stamps
56

When is Easy-Off Purchased?

day of week
Sun
15.8%
Mon
16.8%
Tue
12.6%
Wed
12.3%
Thu
12.6%
Fri
13.2%
Sat
16.6%
time of day
Morning
17.6%
Noon
17.7%
Afternoon
37.5%
Evening
20.9%
Late
6.3%

About Our Easy-Off Consumer Insights

How do we know who buys Easy-Off? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Easy-Off consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.