Easy-Off Consumer Insights

Who buys Easy-Off? A Easy-Off consumer is generally very low income, Hispanic, and senior age. Easy-Off consumers are more likely to purchase Easy-Off during larger pantry stocking trips. Brands such as Lysol, Clorox, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

Easy-Off Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
8.0%
Total Basket $ (median)
$49.76

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Easy-Off Consumer Demographics

demographic
index
Female
100
Male
105
<24
120
25-34
99
35-44
96
45-54
105
55-64
95
65+
123
African American
126
Asian
127
Caucasian
88
Hispanic
156
demographic
index
Has Kids
92
No Kids
118
- $20k
139
$20k-40k
111
$40k-60k
103
$60k-80k
97
$80k-100k
86
$100k-125k
81
$125k +
94
No College
117
College
99
Adv. Degree
83

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Easy-Off Basket Affinity & Size

brand
basket affinity
Lysol 11.3x
Clorox 10.5x
Swiffer 9.9x
Febreze 7.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
315

Where is Easy-Off Purchased?

channels
index
Club
65
Dollar
386
Drug
50
Food
61
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.5x
Goya 1.5x
Red Bull 1.5x
Yoplait Light 1.4x

How Did They Pay?

method
index
Cash
128
Credit
96
Debit
97
Food Stamps
56

When is Easy-Off Purchased?

day of week
Sun
15.8%
Mon
16.8%
Tue
12.6%
Wed
12.3%
Thu
12.6%
Fri
13.2%
Sat
16.6%
time of day
Morning
17.6%
Noon
17.7%
Afternoon
37.5%
Evening
20.9%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Easy-Off consumers purchase?

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Why do Easy-Off consumers try new brands?

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Where do Easy-Off consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Easy-Off Target Market

Arrow and target

Who actually buys Easy-Off? Do these consumers match the intended target market of Easy-Off?

Thought bubble

What motivates the target market to purchase Easy-Off?

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What other target market should Easy-Off look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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